E-Commerce Manager

Ports 1961 is seeking a dynamic E-Commerce Manager to take full ownership of our online boutique. This is a broad, hands-on role suited to a self-starter who thrives in both strategy and execution. You will independently manage the digital boutique — from product uploads and site maintenance to driving traffic, analyzing performance, and supporting digital marketing campaigns.

This position offers the exciting opportunity to launch a new brand site within the Group, seeing the project through from start to finish. It’s the perfect role for an ambitious e-commerce professional ready to make a visible impact in a lean, agile environment.

Key Responsibilities

Site Management & Product Operations

• Upload and maintain the full product catalog — including descriptions, pricing, imagery, and inventory data.
• Conduct regular site audits to ensure accuracy in product categorization, sizing, and stock availability.
• Update homepage banners, landing pages, and category pages in line with seasonal campaigns and new arrivals.
• Coordinate with the creative team to gather, resize, and publish digital assets (photography, campaign imagery, video) on time.

E-Commerce Strategy & Commercial Performance

• Own the performance of the online boutique — setting targets for revenue, conversion rate, and average order value (AOV).
• Monitor site analytics daily and translate data into actionable improvements to the shopping experience.
• Identify and execute conversion rate optimization (CRO) opportunities, including A/B testing of key site pages.
• Manage pricing and promotional strategies in alignment with the brand's luxury positioning.

Digital Marketing Support

• Collaborate with the marketing team on the execution of email marketing campaigns, including scheduling, content coordination, and performance tracking.
• Support paid social and search campaigns by providing product feeds, landing page links, and performance feedback.
• Maintain the social media product content calendar, ensuring new arrivals and key pieces are featured across digital channels.
• Monitor SEO performance and flag opportunities for improvement in product copy and site structure.

Customer Experience & Order Management

• Oversee the end-to-end online customer journey — from product discovery through to post-purchase.
• Handle customer service escalations related to orders, returns, and product queries in a manner consistent with luxury standards.
• Liaise with logistics and fulfillment partners to ensure timely, premium delivery experiences.
• Gather and act on customer feedback to continuously improve the online boutique experience.

Reporting & Analytics

• Produce weekly and monthly e-commerce performance reports covering traffic, conversion, revenue, and top-selling products.
• Use Google Analytics and platform dashboards to identify trends and present insights to the Senior Operations Director and the marketing team.
• Track the impact of marketing campaigns on site traffic and sales, providing clear post-campaign analysis.

Qualifications & Skills

• Education: Bachelor’s degree in Business, Marketing, E-Commerce, Fashion, or related field.
• Experience: 3–5 years of hands-on e-commerce experience, ideally within luxury fashion, premium retail, or a lifestyle brand.
• Platform Skills: Proficiency with e-commerce platforms - Shopify, Shopify Plus, or Magento. Basic HTML/CSS knowledge is a plus.
• Digital Marketing: Familiarity with email tools (Klaviyo, Mailchimp), paid social basics, and SEO fundamentals.
• Analytical Skills: Strong command of Google Analytics and Excel/Google Sheets for reporting, data tracking, and performance analysis.
• Personal Attributes: Highly organized, proactive, and solutions-oriented. Brings a strong sense of brand aesthetics and the ability to work independently in a lean team.

Interested parties, please click "Quick Apply" to submit your CV along with a brief cover letter outlining your e-commerce and digital marketing experience, including examples of campaigns, site improvements, or growth results you have delivered.

Data collected will be for recruitment purpose only.