E-Commerce Manager

About the Company

PN1 is a fast-growing startup on a mission to redefine healthy living through high-quality wellness supplements. As an early-stage company with bold ambitions, we offer an exciting journey for passionate individuals to help us build a trusted, household name in the health industry.

Key Responsibilities

E-Commerce Strategy & Business Growth

• Develop and execute the overall e-commerce strategy to achieve sales, GMV, profitability, and business growth targets across marketplace platforms (Shopee, TikTok Shop, Tokopedia, Lazada, etc.).
• Lead, mentor, and oversee the E-Commerce Staff, ensuring daily operations are executed effectively and aligned with business objectives.
• Monitor marketplace performance and identify opportunities to improve sales, conversion, customer experience, and operational efficiency.
• Analyze sales performance, customer behavior, competitor activities, and market trends to develop data-driven growth strategies.
• Collaborate with Branding, Digital Marketing, Operations, Finance, and Creative teams to execute integrated commercial initiatives.

E-Commerce Campaign Management

• Develop and oversee major e-commerce campaigns from planning through post-campaign evaluation.
• Create monthly and annual campaign calendars aligned with marketplace promotional schedules and key commercial events (e.g., Payday, Harbolnas, Ramadan).
• Analyze campaign performance (GMV, Conversion Rate, CTR, ROI, AOV, etc.) and recommend strategic improvements.
• Build and maintain relationships with marketplace account managers to maximize promotional opportunities, campaign support, and platform visibility.

Live Commerce Strategy

• Develop and oversee Live Commerce strategies to increase traffic, engagement, and sales performance.
• Define Live Commerce KPIs and evaluate performance based on GMV, conversion rate, viewer engagement, and revenue growth.
• Collaborate with the Creative team, Hosts, and E-Commerce Staff to ensure Live Commerce initiatives align with campaign objectives.
• Identify opportunities and recommend strategic improvements based on performance insights and market trends.

Affiliate Strategy

• Develop and optimize affiliate marketing strategies to maximize sales contribution and business growth.
• Lead and mentor the Affiliate Specialist while overseeing affiliate program performance.
• Build and maintain strong relationships with affiliators, creators, and strategic partners.
• Analyze affiliate performance metrics and recommend improvements to increase GMV, conversion, and ROI.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communications, Information Technology, or a related field.
• Minimum 4 years of experience in E-Commerce, including at least 1 year of experience in a Lead, Supervisor, or equivalent leadership role.
• Proven experience developing e-commerce growth strategies and managing marketplace performance.
• Strong understanding of marketplace ecosystems, including Shopee, TikTok Shop, Tokopedia, Lazada, and other e-commerce platforms.
• Experience leading, mentoring, and developing small teams.
• Strong analytical skills with the ability to interpret sales, campaign, and marketplace performance data.
• Experienced in planning commercial campaigns that drive sales, GMV, and conversion.
• Strong understanding of consumer behavior, marketplace trends, and customer journey.
• Excellent leadership, communication, stakeholder management, and cross-functional collaboration skills.
• Proactive, strategic thinker with strong problem-solving and decision-making abilities.