E-commerce Manager

PRIMARY JOB RESPONSIBILITIES:

We are seeking an E-commerce Manager for ZWILLING Vietnam, you will lead the brand’s end-to-end e-commerce growth with a primary focus on Shopee and TikTok Shop .

This role owns the full business cycle and operates 100% in-house , covering commercial planning, marketplace operations , performance marketing , content commerce, promotion , fulfillment coordination, and P&L delivery, while protecting ZWILLING’s premium positioning and brand experience online.

ACCOUNTABILITIES

1) E-commerce Strategy & P&L Management

• Own the full e-commerce P&L , including sales , gross margin , marketing investment , promotion cost , platform fees , and overall profitability .
• Build and execute annual , quarterly , monthly , and campaign-level business plans for Shopee and TikTok Shop .
• Continuously monitor and improve Media ROI , promotion effectiveness , and overall investment efficiency .

2) Commercial Planning & Marketplace Growth

• Lead commercial planning for key platform moments, including Double Day , Mega Campaign , Brand Day , Payday , and livestream campaigns.
• Plan and optimize pricing , vouchers , bundles , GWPs , hero SKUs , NPDs , and platform-exclusive offers.
• Negotiate with platform KAMs to secure visibility , traffic support , campaign slots , and growth opportunities.

3) Social Commerce Acceleration

• Lead social commerce growth strategy across content commerce , affiliate , short-form video , livestream , creator collaboration, and conversion optimization.
• Build social commerce plans that connect awareness , product education , traffic , and sales conversion , while protecting the brand’s premium storytelling .
• Manage and optimize affiliate , creator , and livestream performance , including product selection, pricing mechanics, content direction, host performance, and scalable conversion triggers.

4) Performance Marketing & Investment Optimization

• Own and optimize e-commerce marketing investment across platform ads , affiliate , livestream , short-form video , vouchers , and campaign funding.
• Build and optimize media plans to balance brand visibility, traffic generation, sales conversion, and profitability, while continuously improving overall marketing investment efficiency.

5) In-house Marketplace Operation & Execution Excellence

• Operate Shopee and TikTok Shop end-to-end in-house, covering store operation , listing management , campaign setup , pricing/promotion updates , content updates , marketing execution , and daily store health management.
• Manage operational performance across fulfillment , stock allocation , customer service , ratings/reviews , returns/cancellations , and platform compliance.
• Coordinate with SCM , 3rd party warehouse , to ensure campaign readiness, smooth order flow, and fast issue resolution.

6) Data Analytics, Business Intelligence & Market Intelligence

• Own the e-commerce data analytics and reporting framework via Power BI to support business tracking, performance review, and decision-making.
• Build and maintain Power BI dashboards that provide a clear view of business performance.
• Analyze business performance to identify growth opportunities , performance gaps , risk areas , and commercial improvement levers .

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Business , Marketing , E-commerce , or related fields, with 5+ years of experience in e-commerce, marketplace, digital commerce, or commercial roles.
• Proven hands-on experience managing Shopee and/or TikTok Shop , preferably in premium consumer goods , home & living , retail , lifestyle , or FMCG categories.
• Strong understanding of e-commerce P&L , sales target management, margin, promotion cost, marketing investment, platform fees, and profitability levers.
• Able to operate marketplace stores end-to-end in-house, including store management , listing setup , campaign execution , pricing/promotion updates , stock coordination, and platform compliance.
• Solid understanding of social commerce , affiliate, livestream, short-form video, platform ads, media planning, and content-driven sales growth.
• Strong analytical mindset with proficiency in Excel and Power BI to translate business data into clear insights and action plans.
• Strong communication, negotiation, and coordination skills with platform KAMs , SCM, 3rd party warehouse, agencies, creators, affiliates, and internal teams.
• Hands-on, self-driven, agile, detail-oriented, and able to manage both strategy and execution in a lean, fast-paced in-house environment.
• Working location: Cobi Tower 2, No.2-4 Street 8, Tan My Ward.

BENEFITS

• Social, Health, and Unemployment insurance based on full salary
• Attractive bonuses, including 13th-month salary and performance-based bonus
• Annual salary review
• Private health insurance package
• Annual health check-up