E-Commerce Manager

JOB VACANCY: E-Commerce Manager

Job Summary

This job is responsible for managing SKLD's E-commerce operations to maximize commercial performance while offering a seamless online customer experience at all stages of the customer journey. The E-commerce Manager will develop and implement strategies for the design and management of SKLD's online platform(s) and other marketplaces in order to meet sales revenue goals.

Job Responsibilities

Strategic Leadership

• Supports the design of overall business and e-commerce business strategies. Leads the development and execution of e-commerce strategies to meet the business growth and revenue targets.
• Executes Management’s directions and ensures that Management decisions are properly communicated to staff and all stakeholders
• Manages and maximizes SKLD assets under the control of the E-commerce department to ensure effective deployment, documentation, and maintenance
• Creates frameworks, conceptualizes digital marketing strategies, and implements them so that online platforms are profitable. Plans & monitors marketing campaigns, analyses data sets, and measures results.
• Develops strategies to make recommendations for best investment tactics for each department. Provides support for the strategy development and sales performances. Identifies areas of underperformance and develops strategies to improve.

Revenue Generation

• Develops and implements strategies towards improved sales across online platforms and marketplaces
• Pioneers and creates new opportunities by identifying new marketplace and other marketing opportunities to generate sales.
• Collaborates with Store Managers and other stakeholders to develop initiatives for attracting and retaining customers Brings in new accounts and expands existing ones to fulfill the company's revenue targets.

Data and Market Analysis

• Implements and utilizes analytics to track sales trends and identify opportunities for growth
• Research/ develops new online marketing strategies and keeps abreast of new developments in the e-commerce industry.
• Maximizes search engine traffic and measures/monitors results from the company’s targeted advertisement purchases.
• Takes ownership of on-site search, analyses usage, and disseminates insight to the team
• Oversees online merchandising, driving cross-/up-sell to increase Unit Per Transaction (UPT) and Average Order Value (AOV)
• Pioneers and creates new opportunities by identifying new marketplace and other marketing opportunities to generate sales.
• Monitors stock levels and analyses web sales concerning store performance Develops an in-depth understanding of the customer requirements for all product categories and constantly reviews categories, opportunities, and trends.

Online Platforms Experience and Management

• Oversees web portal design and functionality with a view to maximise performance and ease of navigation for customers. Monitors and measures site performance and makes recommendation to improve performance.
• Adopts Google Analytics to understand the SKLD customer and the journey that they are taking
• Analyzes traffic to inform website maintenance and the effectiveness of marketing strategies.
• Directs the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.
• Measures online conversion and identifies tactics internally and with third parties to improve conversion rates.
• Monitors competitor and web sales trends to ensure web offer and experience is in line with customer aspirations
• Continuously devises strategies and techniques for creating an effortless omnichannel user experience
• Drives a timely and thoughtful customer complaints process
• Adopts and maintains an online customer engagement and feedback system that is effortless and delightful

Leadership and People Management

• Leads, coordinates, manages, and supervises the e-commerce team effectively using various motivational and performance driven approaches.
• Leads the recruitment of e-commerce industry professionals
• Trains staff on product knowledge, e-commerce marketing techniques, stock-taking, merchandising, sales skills, product transfer, customer relations. Coaches, mentors, and trains all store team members periodically on best practices and new trends.
• Motivates team members to achieve and exceed set goals and targets
• Overseas compliance with health and safety measures
• Role models professional values and etiquette and teaches the team to do the same. Invests in growing self and team. Supports and encourages learning; pursues innovation and new idea generation.
• Responsible for team management and performance. Partially responsible for team member's performance. Ensures adherence of team to operational deliverables such as reports. Organizes team members’ goals, resources, work etc.

Skills & Knowledge Requirements

Skills: Content Management, numerical and analytical with a commercial drive, communication, project management skills, Time management, exceptional consulting and quality assurance abilities, digital marketing, search engine optimization, Microsoft office suite, financial analysis, data management, research.

Knowledge: Google analytics, Ads campaign, Digital marketing strategies, E-commerce frameworks, Website Design, Programming, website management, online retailing, inventory and stock management, category development, data analysis and analytics, number crunching, design, marketing tools, ad management, marketing automation.

Education and Experience

• Minimum of a Higher National Diploma, HND / Bachelor's Degree, B.Sc. in Business Management, Operations, Marketing Management, Information Systems, or any related field.
• Certified Ecommerce Management Professional (CPD Accredited) or a similar e-commerce certification is an added advantage
• Diploma in Digital Marketing
• An MBA or Master’s degree in any business-related discipline is an added advantage.
• Minimum of 5 years experience in a similar role

Job Type: Full-time

Pay: ₦500,000.00 per month

Work Location: In person