E-Commerce Manager

Job Requirements – E-Commerce Manager / Channel Manager

1. Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
2. Minimum 3-5 years of experience in E-Commerce, Channel Management, or Digital Marketing.
3. Experience in the F&B industry is required.
4. Proven experience managing e-commerce and food delivery platforms such as Tomoro App, TikTok Shop, Shopee, GrabFood, GoFood, etc.
5. Strong understanding of e-commerce operations, sales strategy, promotions, and channel management.
6. Strong analytical skills and ability to use sales and channel performance data to develop strategies.
7. Experience in managing campaigns, promotions, and channel budgets.
8. Good communication, negotiation, and cross-functional collaboration skills.
9. Target-oriented, proactive, and able to work in a fast-paced environment.

Job Description – E-Commerce Manager / Channel Manager

Responsible for managing and developing TOMORO's e-commerce channels to drive sales, improve channel performance, and maximize customer acquisition and conversion across online platforms.

Key Responsibilities:

1. Develop and execute e-commerce strategies to achieve sales and business targets across online channels.
2. Manage daily operations and performance of e-commerce platforms, including TOMORO App, TikTok Shop, Shopee, GrabFood, GoFood, and other relevant channels.
3. Develop channel-specific sales, promotion, and campaign strategies based on customer behavior and platform trends.
4. Plan and manage online promotions, vouchers, discounts, bundles, and other commercial programs to drive sales.
5. Monitor and analyze key e-commerce metrics, including GMV, sales, conversion rate, traffic, AOV, and ROI.
6. Optimize product listings, pricing, promotions, and storefront visibility to improve conversion.
7. Work closely with Marketing, Digital, CRM, Product, SCM, Finance, and Operations teams to ensure smooth campaign and product execution.
8. Coordinate with e-commerce platforms, agencies, and external partners to maximize channel opportunities.
9. Monitor competitor activities, market trends, and platform developments to identify new growth opportunities.
10. Manage e-commerce budgets and ensure spending is aligned with business objectives and ROI targets.
11. Prepare regular channel performance reports and business insights for management.
12. Identify operational issues and develop solutions to improve the overall customer purchasing experience.