E-Commerce Manager

Overview

Responsible for designing the e-commerce strategy, setting up the required platforms and processes, driving customer acquisition and sales growth, and building a scalable online business for our fresh vegetables and fruits.

This is a hands-on leadership role for someone who has experience launching and growing e-commerce operations, ideally in FMCG, fresh food, grocery, retail, or a similar consumer category.

Key Responsibilities

• Develop and execute the overall e-commerce strategy from launch to scale
• Build the online sales channel from scratch, including platform selection, website setup, payment systems, delivery integration, and customer experience
• Own the commercial performance of the channel, including revenue, margin, order volume, average basket size, repeat purchase rate, and customer acquisition
• Coordinate with Operations, Logistics, Finance, Marketing, and Farm teams to ensure reliable stock availability and fulfillment
• Design the end-to-end customer journey from order placement through payment, fulfillment, delivery, and after-sales support
• Establish last mile delivery solutions and service level standards
• Manage inventory visibility and online stock availability
• Build customer acquisition and retention programs across digital channels
• Work with Marketing on performance marketing, CRM, social media, content, and campaign execution
• Identify and develop opportunities with marketplaces and third party online platforms
• Develop SOPs for order processing, fulfillment, customer service, refunds, cancellations, and delivery issues
• Build and manage the e-commerce team as the channel grows
• Monitor competitors, market trends, customer behavior, and pricing

Key Requirements

• 5+ years of relevant experience in e-commerce, digital commerce, online retail, or OMNI channel sales
• Proven experience building or significantly scaling an e-commerce business or sales channel
• Strong commercial background with clear ownership of revenue and profitability
• Experience in FMCG, grocery, fresh food, retail, consumer products, or similar industries is highly preferred
• Strong understanding of e-commerce platforms such as Shopify or similar
• Experience with online payment systems, delivery integrations, marketplaces, and CRM tools
• Strong understanding of performance marketing, customer acquisition, retention, and e-commerce analytics
• Experience managing P&L, pricing, promotions, margins, and channel economics
• Strong analytical and problem solving skills
• Ability to work cross functionally with operations, logistics, finance, and marketing teams
• Strong project management and execution capability
• Entrepreneurial mindset and strong communication and leadership skills

Preferred Background

• Experience with grocery delivery, fresh produce, food delivery, retail, FMCG, or D2C brands
• Experience launching an e-commerce operation in the Philippines
• Existing knowledge of Metro Manila delivery and logistics providers
• Experience working with Shopify, marketplaces, payment gateways, and third-party logistics providers