E-Commerce Manager

About the role

A well-established fashion and footwear retailer with stores and online platforms across Asia is seeking an E-Commerce Manager to lead its online business, grow digital revenue and manage e-commerce operations across multiple markets.

Key responsibilities

• Develop and execute the e-commerce strategy to grow online revenue
• Manage and optimise the company's owned websites across multiple markets
• Oversee site performance, user experience, content, product presentation and conversion rates
• Work with Marketing and Merchandising on product listings, promotions, campaigns and online content
• Plan and run digital marketing initiatives to increase traffic, sales and customer retention
• Track performance using Google Analytics and other analytics tools
• Drive SEO/SEM, UI/UX, A/B testing and conversion optimisation
• Analyse customer behaviour, sales and market trends to identify growth opportunities
• Monitor competitors and industry developments, and recommend initiatives
• Introduce new tools and technologies to improve e-commerce capabilities and efficiency

About you

• Diploma or degree in Business, Marketing, E-Commerce, Retail Management or a related field
• 3+ years of e-commerce experience, preferably managing operations across multiple markets
• Experience in fashion, retail, FMCG or other consumer-facing industries preferred
• Experience managing e-commerce websites, beyond third-party marketplaces
• Familiarity with platforms such as Shopify, Magento, or WooCommerce
• Good understanding of e-commerce operations, SEO/SEM, UI/UX, digital marketing and conversion optimisation
• Proficient in Google Analytics and other analytics tools
• Strong leadership, project management, analytical and problem-solving skills
• Good communication and stakeholder management skills, with the ability to work across Marketing, Merchandising, Technology and other teams
• Fluent in English and Mandarin (reading, writing and speaking)

Benefits

• Annual performance bonus
• Annual Wage Supplement (AWS)