E-commerce Manager

About the role

This role oversees daily operations across all e-commerce channels, including Shopify, Shopee, Lazada, TikTok Shop, Zalora, and brand.com. You will manage platform and marketplace strategy, drive revenue growth, optimize performance across channels, and lead a high-performing e-commerce team.

Key responsibilities

1. Platform & Marketplace Management

• Oversee daily operations across all e-commerce channels, including Shopify, Shopee, Lazada, TikTok Shop, Zaloraand brand.com.
• Ensure seamless order processing, accurate inventory updates, and strong coordination with the customer service team.
• Develop and maintain SOPs, reporting structures, and weekly performance frameworks for marketplace teams.
• Align marketplace activities, campaigns, and strategies with overall brand direction and commercial goals.

2. Product Listings, Pricing & Promotions

• Manage timely updates of product listings, pricing, digital assets, and promotional mechanics across all platforms.
• Ensure product content accuracy, consistency, and optimization to maximize visibility, traffic, and conversion.

3. Performance Monitoring & Optimization

• Monitor campaign, platform, and website performance; troubleshoot technical issues and ensure optimal functionality.
• Drive advertising effectiveness to achieve at least 15x ROAS and strengthen brand visibility across marketplaces.
• Identify converting vs. non-converting traffic and implement strategies to improve user flow and conversion rates.

4. Data Analysis & Reporting

• Analyze sales trends, customer behavior, and SKU performance (fast vs. slow movers) to support business decisions.
• Produce weekly reports with actionable insights to enhance traffic quality, efficiency, and sales performance.

5. Growth Strategy & Revenue Optimization

• Develop and execute strategies to increase online traffic, acquire new customers, and improve conversion and retention rates.
• Drive multi-channel revenue growth through continuous optimization of the customer journey and sales funnel.

6. E-Commerce Revenue & Profit Management

• Forecast and manage online sales targets, ensuring achievement across all channels.
• Optimize profitability by managing discount structures, monitoring cost-per-acquisition, and maintaining healthy margins.
• Apply data-driven decision making across campaigns, ads, inventory allocation, and pricing strategies.
• Identify opportunities to increase AOV through upselling and cross-selling initiatives.

7. Marketing Campaigns & Digital Activation

• Plan and execute digital marketing initiatives including product launches, seasonal promotions, mega campaigns, and brand events.
• Utilize SEO, PPC, paid social, influencer collaborations, and marketplace ads to drive traffic and revenue.
• Ensure marketing campaigns align with inventory availability and commercial objectives.

8. Affiliate Development & Management

• Build and manage relationships with affiliate partners including influencers, creators, publishers, and affiliate networks.
• Implement commission structures, provide promotional support, and optimize affiliate performance.
• Track ROI and ensure affiliates contribute effectively to sales, traffic, and customer acquisition goals.
• Identify and onboard new affiliate opportunities to expand brand reach.

9. Customer Experience (CX)

• Manage and support the customer service team to ensure timely, high-quality responses and issue resolution.
• Escalate critical customer issues to senior management and propose solutions to improve the overall online experience.

10. Inventory & Logistics Coordination

• Work closely with warehouse and supply chain teams to maintain optimal stock levels across all platforms.
• Monitor stock availability to prevent stockouts, oversupply, and missed sales opportunities.
• Execute inventory strategies to accelerate sell-through of fast-moving SKUs and reduce aging or slow-moving items.

11. TikTok & Livestream Management

• Lead the TikTok team in content planning, execution, and performance optimization.
• Manage livestream preparation, scheduling, coordination, execution, and post-live reporting.
• Ensure livestream strategies align with marketplace performance and commercial goals.

12. Cross-Functional Collaboration

• Collaborate closely with marketing, design, commercial, merchandising, logistics, and finance teams.
• Provide insights, recommendations, and data-driven support to enhance overall brand growth and operational efficiency.

13. Team Leadership

• Lead, mentor, and develop team members to build a high-performing and collaborative e-commerce team.
• Foster a culture of continuous improvement, innovation, accountability, and results-driven execution.

14. International E-Commerce Expansion & Market Development

• Develop and execute strategies to expand the brand into overseas e-commerce markets.
• Research and identify new markets, platforms, and business opportunities.
• Manage overseas marketplace launches, including pricing, promotions, content, and operations.
• Develop digital marketing, affiliate, and partnership strategies to acquire international customers.
• Monitor overseas sales, ROAS, conversion, profitability, and market performance.
• Work with logistics and internal teams to ensure smooth international fulfilment and customer experience.
• Identify opportunities to scale successful markets and drive sustainable international revenue growth.

About you

• Ability to manage timely updates of product listings, pricing, digital assets, and promotional mechanics across all platforms
• Capability to monitor campaign, platform, and website performance and troubleshoot technical issues
• Experience with data analysis to identify converting vs. non-converting traffic and implement strategies to improve user flow and conversion rates
• Ability to forecast and manage online sales targets across all channels
• Experience building and managing relationships with affiliate partners including influencers, creators, publishers, and affiliate networks
• Capability to manage and support customer service teams to ensure timely, high-quality responses and issue resolution
• Experience working closely with warehouse and supply chain teams to maintain optimal stock levels across platforms
• Ability to lead, mentor, and develop team members to build a high-performing and collaborative e-commerce team
• Capability to collaborate closely with marketing, design, commercial, merchandising, logistics, and finance teams
• Experience with SEO, PPC, paid social, influencer collaborations, and marketplace ads