E-Commerce Manager

Key Responsibilities

Commercial ownership

• Own end-to-end e-commerce sales for the UK and EU, delivering monthly and annual targets for revenue, orders and contribution margin
• Build and manage the annual e-commerce budget and P&L, including ad spend, marketplace fees, fulfilment costs and promotions
• Set pricing, promotional calendars and channel-wise assortment to balance growth with profitability
• Forecast demand with the supply chain team and plan stock for each channel to avoid stock-outs and ageing inventory

Marketplaces

• Manage and grow seller accounts on Amazon UK & EU (Seller Central/Vendor Central), eBay UK & EU, Etsy and Galaxus
• Identify, evaluate and onboard new marketplaces as needed
• Build and manage Brand Registry, Amazon Brand Store and storefronts on each marketplace, including bundles, multipacks and Subscribe & Save
• Drive listing quality: titles, keywords, A+ content, images, reviews and ratings, and Buy Box health

Advertising and growth

• Plan, execute and optimise marketplace advertising (Amazon Sponsored Products, Brands and Display; eBay Promoted Listings; Etsy Ads) within agreed ACoS/TACoS and ROAS targets
• Use deals, coupons, Lightning Deals, Prime Day and Vine to drive trial, reviews and repeat purchase; run external traffic to marketplace listings via Meta, TikTok and Google where it pays back

Operations and compliance

• Coordinate with the UK office, FBA and 3PL partners on inbound shipments, stock synchronization and timely dispatch
• Ensure food listings meet UK and EU rules: FSA guidance, EU FIC (Regulation 1169/2011) labelling, allergen declarations for nuts and seeds, nutrition and health claims, and HFSS advertising restrictions in the UK
• Maintain compliance with marketplace policies, GDPR, consumer law, VAT/OSS and returns policies
• Keep customer service, account health and seller ratings at high standards across every channel

Team leadership and reporting

• Lead, hire and develop the e-commerce team, setting clear targets and reviewing performance
• Prepare daily, weekly and monthly dashboards on sales, margins, ad performance and inventory for leadership
• Generate consumer insights from reviews, search terms, Brand Analytics, customer questions and market research; translate them into new flavours, pack sizes, pricing and listing changes

Education

• Bachelor's degree in Business, Commerce, Marketing or Operations (or equivalent)
• MBA preferred, ideally in Marketing, E-Commerce or International Business
• Certifications in Amazon Ads, Google Ads, Google Analytics 4 (GA4) or Digital Marketing are a plus

Experience Skills

• 5-10 years in e-commerce, with a proven record of managing online sales in UK and EU markets. This is a non-negotiable
• Hands-on experience selling on major marketplaces: Amazon UK & EU, eBay, Etsy and Galaxus; exposure to Bol.com, Kaufland or similar is a plus
• Track record of owning revenue, order and margin targets, and managing an e-commerce P&L and ad budget
• Experience launching a brand on new marketplaces, from account setup and compliance to first-sale and scale-up
• Category experience in food, snacks, FMCG or health foods; working knowledge of food labelling, allergen and shelf-life requirements
• Strong grasp of UK and EU consumer insights: shopper behaviour, snacking trends, price sensitivity, seasonality and competitive landscape, with experience turning data and reviews into product and listing decisions
• Proficiency with Amazon Seller Central and Vendor Central, eBay Seller Hub, Etsy Shop Manager, Amazon Ads, Amazon Brand Analytics
• Comfort with multi-currency transactions, VAT/OSS reconciliation and marketplace fee structures
• Strong analytical skills, and advanced Excel/Google Sheets