E-Commerce Manager

About the role

Take full charge of the daily full-link operation of TikTok Shop, Shopee and Lazada Philippine stores, including listing optimization, inventory and order management, after-sales processing, and compliance risk control. Continuously optimize store operation quality, product ranking and user experience to ensure stable and healthy store operation.

Key responsibilities

• Centralized operation and management across all platforms, taking full charge of the daily full-link operation of TikTok Shop, Shopee and Lazada Philippine stores, including listing optimization, inventory and order management, after-sales processing, and compliance risk control
• Conduct in-depth research on Philippine local market trends, consumption habits and competitor dynamics, complete product selection, market testing and pricing strategy formulation
• Iterate product lines continuously, tap potential hot products and build core bestsellers to boost product profitability
• Independently plan and launch platform official promotions and store exclusive marketing activities
• Operate in-site ads and affiliate marketing of the three platforms, rationally control advertising budget, optimize delivery strategies, improve traffic accuracy and conversion rate, and reduce customer acquisition costs
• Responsible for TikTok localized content operation, including short video planning, live broadcast layout and hotspot marketing
• Combine local Philippine culture and user preferences to create high-traffic content, drive product exposure and live sales growth, and realize content-driven transactions
• Monitor core operational data such as store traffic, sales, conversion rate and ROI on a daily basis, conduct weekly and monthly data reviews
• Dynamically adjust operation, marketing and product strategies according to market changes and data feedback to continuously improve store profitability and operational efficiency
• Dock with supply chain, logistics and after-sales teams to optimize operational processes, keep track of the latest platform policies and industry trends, and assist in establishing standardized local operation SOP

About you

• Bachelor's degree in Marketing, Management, Business Administration, or any related field
• 6+ years in Ecommerce
• Proficient in operating in-site ads and affiliate marketing of the three platforms
• Ability to combine local Philippine culture and user preferences to create high-traffic content
• Experience with data review and strategy optimization