E-commerce Manager

Key Responsibilities

A. E-commerce Channel Management

• Lead day-to-day operations across Amazon, Flipkart, Myntra, Tata CLiQ, Blinkit, Instamart, Zepto and MARKETPLACE's website, as applicable.
• Ensure catalogue accuracy, listing completeness, pricing accuracy and product availability.
• Monitor listing suppression, Buy Box or equivalent offer visibility, catalogue issues, account health and platform escalations.
• Coordinate new SKU launches, listing updates, content uploads and product information changes.
• Ensure that products are listed correctly and that the right SKUs are available on the right channels.

B. Inventory & Supply Chain Coordination

• Work closely with the Operations team to plan inventory allocation and replenishment across marketplaces and warehouses.
• Monitor stock-outs, excess stock, inventory ageing and demand trends.
• Coordinate purchase-order requirements, inbound stock and marketplace fulfilment requirements.
• Improve inventory visibility and ensure that sales opportunities are not lost due to preventable stock shortages.
• Establish SKU-wise exception reporting and escalation mechanisms.

C. E-commerce Performance & Commercial Analysis

• Track sales, units sold, returns, cancellations, availability and other relevant marketplace KPIs.
• Monitor channel-wise and SKU-wise performance and identify opportunities to improve growth.
• Work with the Finance team to understand marketplace fees, discounts, returns, contribution margins and settlement differences.
• Coordinate with performance marketing agencies on advertising requirements, campaign calendars, stock availability and listing readiness.
• Monitor advertising outcomes with agencies and connect campaign activity with overall channel performance.

D. Quick Commerce & Website

• Manage operational requirements for quick-commerce platforms, including catalogue setup, assortment, availability, purchase orders, promotional coordination and issue resolution.
• Coordinate website product listings, pricing, product content and operational requirements with the relevant teams and service providers.
• Identify channel-specific opportunities and improve execution across existing and new e-commerce channels.

E. Team Management & Process Improvement

• Lead and organise the existing e-commerce/operations team, with clearly defined responsibilities and performance metrics.
• Establish standard operating procedures for listings, inventory allocation, order processing, catalogue updates and marketplace escalations.
• Improve workflows, data accuracy and execution discipline.
• Work with the warehouse and logistics teams to improve dispatch accuracy, fulfilment performance and returns processing.
• Drive process automation and better utilisation of the existing warehouse management and e-commerce systems.

F. Reporting & Cross-functional Coordination

• Prepare a regular e-commerce dashboard covering sales, inventory, listing health, stock-outs, returns, cancellations and operational exceptions.
• Coordinate with Finance on marketplace reconciliation and channel-level performance.
• Work with Marketing on promotions, campaigns, product launches and content requirements.
• Escalate material risks, opportunities and decisions requiring founder intervention.

Candidate Profile

• 68 years of experience in e-commerce operations, marketplace management or e-commerce business management.
• Prior experience with a D2C, consumer-products, retail or marketplace-led brand is strongly preferred.
• Demonstrated hands-on experience with Amazon and Flipkart; quick-commerce experience with platforms such as Blinkit, Instamart or Zepto is a strong advantage.
• Strong understanding of catalogue management, listing health, inventory planning, marketplace operations and account escalations.
• Experience managing teams and coordinating with warehouses, logistics partners, advertising agencies and internal stakeholders.
• Strong Excel and data-analysis skills, with the ability to interpret SKU-wise and channel-wise performance.
• Familiarity with e-commerce management systems, ERP/WMS tools and marketplace seller portals.
• High ownership, problem-solving ability and willingness to work hands-on in a lean organisation.

Key Success Measures

• Improved sales-channel execution and availability.
• Reduction in avoidable stock-outs, listing errors and catalogue issues.
• Accurate SKU mapping, pricing and marketplace content.
• Improved inventory allocation and replenishment discipline.
• Timely resolution of marketplace escalations.
• Better team productivity and standardisation of operating processes.
• Reliable e-commerce dashboards and coordination with Finance and Marketing.

Role Boundaries

The E-commerce Manager will own marketplace operations, availability, catalogue hygiene, channel execution and e-commerce performance monitoring. Performance marketing agencies will continue to execute paid advertising, with the Brand & Content Manager owning brand communication and creative strategy.

The E-commerce Manager will work with Operations on warehouse and logistics execution and with Finance on reconciliations and profitability. The role must coordinate these functions without duplicating their core responsibilities.