E-commerce Operation Manager – Tmall

About the Role

We are seeking a results-driven E-commerce Operation Manager based in China to own the end-to-end operation of our brand’s Tmall store, including full 0-to-1 store build-up and ongoing full-lifecycle commercial management. You will be fully accountable for phased business objectives and overall sales KPI delivery, while also managing daily operations for our Pinduoduo channel to support multi-channel business growth.

Key Accountabilities

• Lead independent 0-to-1 setup and full-cycle operation of the brand Tmall store. Define staged operational roadmaps, anchor performance targets, and ensure consistent delivery of sales and business goals.
• Monitor daily store data, track core operational metrics, and generate regular operation analysis reports. Identify operational gaps, traffic bottlenecks and conversion issues, and execute data-backed optimization strategies.
• Plan, apply for and implement official Tmall platform campaigns and in-store marketing activities. Manage traffic budget, control customer acquisition costs, and continuously optimize ROI, conversion rate and overall store performance.
• Coordinate and manage third-party vendors, align project requirements and operational standards, and oversee service quality and delivery outcomes to maintain stable store operation.
• Liaise closely with Tmall platform counterparts and cross-functional teams to secure platform resources, policy support and activity quotas, improving channel efficiency and traffic conversion capabilities.
• Conduct concurrent operation management for the Pinduoduo channel. Develop low-cost, high-efficiency traffic strategies utilizing platform flagship activities including Billion Subsidy and flash sales, as well as social commerce gameplay such as group buys and bargain campaigns to scale channel sales.

Qualifications & Requirements

• Bachelor / College diploma or above. Minimum 5 years of hands-on full-process Tmall operation management experience; apparel industry background is strongly preferred.
• Deep understanding of apparel e-commerce market trends, platform rules and consumer behaviours. Demonstrated track record of growing a single product SKU to RMB 5M+ annual sales .
• Strong data literacy and analytical skills. Proficient in Excel and Tmall Business Advisor; capable of iterating operational tactics and business strategies based on real-time data insights.