E-commerce Site Experience Lead

Lime & Lou is looking for an Ecommerce Site Experience Lead to own our site's performance end-to-end. This is a strategy role as much as a hands-on one: you decide what gets tested and built, and you own how the site performs

Responsibilities:

What you'll do

●     Own site performance end-to-end: constant page optimization to grow add-to-cart rate and conversion rate.

●     Optimize pricing, promotional offers, and upsell strategy to improve site performance.

●     Run our A/B testing program: design tests, read the results, and apply what works.

●     Build personalization strategies across our markets and audiences.

●     Analyze customer behavior, competitors, and market trends to guide site decisions.

●     Define and execute strategic plans for which products to promote, and when.

●     Build and launch landing pages for new products and campaigns.

●     Translate our brand's visuals and voice into how the site looks and feels, working closely with our graphic designer.

●     Bring a strong UX/UI eye to navigation and site structure, elevating the overall look and feel.

●     Lead new product launches on-site and evolve the funnel as the site grows.

What you'll own

Four numbers define this role: CVR (conversion rate), A2C (add-to-cart rate), I/O (items per order), and AOV (average order value). You'll constantly test what actually grows each one, and use what you learn to keep improving the site.

Requirements:

What we're looking for

●     Proven experience improving conversion rate in an e-commerce environment, agency-side or in-house.

●     Hands-on A/B testing experience: you know how to design a test and read a result.

●     A strong sense of customer psychology and UX logic.

●     Comfortable moving between big-picture strategy and hands-on execution.

●     Strong attention to detail and sharp project prioritization.

●     High-level English.

Advantages:

• Previous experience in a relevant E-commerce industry
• Experience with HTML