e-Commerce Specialist

Job Responsibilities

1. Daily Operations & Management: Responsible for the day-to-day operation of the overseas DTC (Direct-to-Consumer) independent website. Manage Shopify site maintenance, page updates, product listings, campaign configurations, and payment/logistics coordination. Continuously optimize operational processes to ensure website stability and deliver an excellent user experience.

2. 0-to-1 Website Development: Participate in the setup and optimization of the independent site from scratch. Based on brand positioning, product roadmaps, and target market needs, contribute to the planning of site architecture, navigation, page layouts, product display logic, and content modules. Drive cross-functional teams (Design, Tech, Product) to execute these plans.

3. Content & SEO Optimization: Drive basic on-site SEO and content strategies. Focusing on target markets and core keywords, conduct keyword research, optimize TDK (Title, Description, Keywords) tags, and improve site structure, internal linking, and product page descriptions to steadily increase organic search traffic and content quality.

4. Data Analysis & Conversion Optimization: Track and analyze core website metrics, including traffic, user behavior, add-to-cart rate, conversion rate (CVR), cart abandonment rate, repurchase rate, CPA, and ROAS. Identify pain points, propose actionable strategies, and continuously optimize landing pages, product pages, navigation paths, and payment flows.

5. Cross-functional Collaboration for ROI: Partner with media buying, brand marketing, content, and design teams to enhance overall conversion efficiency. Based on ad traffic performance and site conversion data, optimize landing page content, campaign mechanics, and conversion funnels to maximize traffic retention and overall advertising ROI.

6. Campaign & Marketing Execution: Plan and execute website campaigns aligned with the brand calendar, new product launches, promotions, and regional market demands. Duties include page building, campaign setup, content updates, data tracking, and post-campaign performance reviews.

7. Process Standardization: Establish and refine SOPs for independent site operations. Consolidate daily operational workflows, page update guidelines, data review templates, basic SEO standards, and pre-launch checklists to improve efficiency and cross-team collaboration quality.

Requirements

1. Bachelor’s degree or above, preferably in Marketing, E-commerce, International Trade, English, Data Analytics, or related fields.

2. 5+ years of operational experience in overseas independent sites, DTC websites, or cross-border e-commerce. Candidates with experience building and deeply operating Shopify sites from 0 to 1 are highly preferred.

3. Proficient in Shopify backend operations and site workflows. Familiar with fundamental modules including domains, themes, product management, payments, logistics, plugin configurations, and Shopify Markets.

4. Hands-on experience with basic SEO practices, including keyword research, TDK optimization, site architecture, and content optimization. Strong understanding of Google Search algorithms and content quality guidelines.

5. Strong analytical skills with proficiency in GA4, Shopify Analytics, Google Search Console, or other web analytics tools. Capable of leveraging data to identify issues and drive conversion optimization.

6. Deep understanding of the core metrics for overseas DTC websites (Traffic, CVR, Add-to-cart rate, Abandonment rate, Repurchase rate, CPA, ROAS, etc.) with the ability to make operational judgments based on business objectives.

7. Excellent project management and cross-departmental collaboration skills. Able to communicate effectively with Tech, Design, Product, Marketing, and Media Buying teams to ensure timely project delivery.

8. Good command of written English. Able to independently conduct English page content reviews, basic copywriting optimization, overseas competitor research, and data reporting.

9. Clear logical thinking, strong execution capabilities, and high data sensitivity. Must be results-oriented with a continuous optimization mindset.

Nice to Have (Bonus)

1. DTC operational experience in overseas consumer goods, consumer electronics, emerging brands, FMCG, or compliance-sensitive industries.

2. Proven track record of independently leading a complete overseas DTC website project from 0 to 1 (setup, launch, optimization, and growth).

3. Deep understanding of European and North American user browsing/purchasing habits and localized website experience optimization.

4. Hands-on experience with landing page A/B testing, CRO (Conversion Rate Optimization), loyalty programs, or user lifecycle operations.

5. Understanding of overseas digital advertising logics; able to collaborate with the media buying team to analyze ad traffic quality and landing page performance.