E-commerce Specialist

Key Responsibilities:

Sales & Revenue Performance

• Monitor and achieve monthly GMV and net sales targets per brand and per platform
• Track conversion rates, average order value (AOV), and units sold at the SKU level
• Execute pricing strategies in alignment with platform pricing guidelines and margin requirements
• Identify underperforming brands or categories and escalate with actionable recommendations

Platform Operations

• Maintain complete, accurate, and optimized product listings across Shopee, Lazada, and TikTok Shop (product names, images, keywords, content)
• Manage stock visibility, SKU availability flags, and coordinate internally on replenishment needs
• Oversee store health metrics including seller ratings, response rates, and dispute resolution
• Maintain accurate records in shared trackers and the SKU Masterlist
• Coordinate with in-house designers on creating assets for assigned stores

Campaign Execution

• Plan and execute platform campaigns (flash sales, vouchers, brand days, mega sales) aligned to the monthly campaign calendar
• Coordinate campaign mechanics, discount structures, and promotional assets with the E-Commerce Lead
• Monitor live campaign performance and flag issues or opportunities in real time for applicable stores
• Ensure timely submission of brand nominations, deal enrollments, and platform campaign requirements

Reporting & Analytics

• Prepare weekly and monthly performance reports per brand and per platform
• Track KPIs including sessions, conversion rate, GMV, and ad spend efficiency
• Surface actionable insights from platform dashboards (Shopee Seller Centre, Lazada Seller Centre, TikTok Shop Seller) and contribute to team performance reviews
• Maintain accurate records in shared trackers and support the E-Commerce Lead in data gathering for overall data-driven decision making

Cross-functional Coordination

• Coordinate with the brand and creative team for content requirements and campaign materials
• Coordinate with platform account managers to maximize support, visibility, and promotional slots
• Collaborate with internal warehouse/operations teams to align operational concerns

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 0–2 years of experience in e-commerce, digital marketing, or platform operations (Shopee, Lazada, or TikTok Shop experience is a strong advantage)
• Proficient in Microsoft Excel or Google Sheets; comfortable working with large datasets and multi-tab trackers
• Familiarity with GA4 and platform seller dashboards is a plus
• Strong attention to detail, especially in product data management and pricing accuracy
• Able to manage multiple brands and deadlines simultaneously without losing accuracy
• Good written and verbal communication skills in both Filipino and English
• Creative sensibility with the ability to write or brief compelling product copy and promotional messaging
• Experience coordinating with or briefing a creative/content team
• Familiarity with TikTok Shop's content-commerce model (live selling, shoppable videos, affiliate creator coordination) is an advantage
• Basic understanding of SEO principles as applied to marketplace listings
• Able to interpret platform analytics and translate data into clear, actionable recommendations
• Strong sense of ownership — treats assigned brands and platforms as their own business
• Comfortable with ambiguity and able to reprioritize quickly in a campaign-driven, fast-paced environment.