E-commerce Specialist

About the role

We are looking for a hands-on E-Commerce Specialist to manage and grow Andalusia Food’s online sales channels, including TikTok Shop, Shopee, Facebook Shop and company website.

The role will focus on day-to-day marketplace operations, digital advertising, affiliate management, sales campaigns, performance analysis and sales growth. The successful candidate should be data-driven, commercially minded and able to work closely with Marketing, Live Host, Customer Service and Production teams.

Key responsibilities

• Manage daily operations across TikTok Shop, Shopee, Facebook Shop and company website, including product listings, pricing, promotions and inventory updates.
• Plan and execute e-commerce campaigns such as Payday Sale, Flash Sale, Double Date campaigns (11.11, 12.12) and seasonal promotions.
• Manage and optimise TikTok Ads, Shopee Ads, Facebook Ads and other relevant digital advertising channels.
• Monitor key performance metrics including sales, ROAS, CTR, CPC, conversion rate and marketplace growth.
• Support the recruitment, engagement and performance monitoring of Affiliates and KOC.
• Coordinate affiliate campaigns, promotional materials and product samples with Marketing and Live Host teams.
• Analyse sales and marketplace data to identify opportunities for improvement and growth.
• Monitor stock availability and coordinate with Production to minimise out-of-stock issues.
• Monitor marketplace ratings, reviews and customer feedback, and coordinate improvements where required.
• Conduct competitor and market analysis covering pricing, promotions and e-commerce trends.
• Prepare weekly/monthly performance reports and provide recommendations to management.

What we're looking for

• Bachelor's degree / Diploma in Marketing, Business, E-Commerce, or related field
• 2–3 years of relevant experience in E-Commerce, Marketplace Management or Digital Marketing.
• Hands-on experience with TikTok Shop and Shopee Seller Centre.
• Experience with TikTok Ads, Shopee Ads, Meta/Facebook Ads is preferred.
• Understanding of ROAS, conversion rate, CTR, CPC and online sales performance.
• Experience handling affiliate/KOC campaigns is an advantage.
• Strong analytical, communication and problem-solving skills.
• Experience in FMCG, food, retail or Muslim consumer products is an added advantage.
• Experience with analytics tools including Google Analytics, and the ability to interpret data to drive decision-making
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Strong communication and stakeholder management abilities
• Proficiency in digital marketing tools and technologies

Benefits

• Annual Leave
• Medical Insurance
• Hostel accommodation, subject to availability and company policy
• Professional development opportunities

What we offer

At ANDALUSIA FOOD INDUSTRIES SDN. BHD., we are committed to fostering a dynamic and collaborative work environment. This contract position offers the opportunity to work with a growing food industry leader and make a significant impact on our digital commerce operations.