e commerece growth specialist

Role & responsibilities

. Digital Marketing

• Plan and execute digital marketing campaigns across Google, Meta, Instagram, YouTube and other platforms.
• Develop strategies to increase brand awareness, website traffic, leads and online sales.
• Monitor campaign performance and optimize campaigns based on ROI and conversions.
• Conduct market, competitor and customer research.

2. E-Commerce Growth

• Manage and grow product sales on Amazon, Flipkart and the company website.
• Optimize product listings, titles, keywords, descriptions, images and A+ content.
• Monitor sales, conversion rate, traffic, reviews, ratings and product rankings.
• Coordinate with the e-commerce team for offers, promotions and new product launches.

3. Social Media Management

• Manage Instagram, Facebook, YouTube and LinkedIn pages.
• Prepare monthly social media calendars.
• Create/review reels, posts, stories, product creatives and promotional content.
• Track engagement, followers, reach and conversions.

4. Performance Marketing

• Manage Google Ads and Meta Ads campaigns.
• Track CPC, CTR, CPA, ROAS, leads and sales.
• Test different audiences, creatives, keywords and campaigns.
• Control advertising budgets and improve campaign efficiency.

5. Content & Creative Coordination

• Coordinate with the Digital Marketing & Design Team for banners, product images, videos, reels and promotional creatives.
• Develop content for nutraceutical, wellness and healthcare products.
• Ensure all marketing content follows applicable advertising and product-claim requirements.

6. Lead Generation & B2B Marketing

• Generate leads for nutraceutical contract manufacturing and third-party manufacturing.
• Identify potential brands, distributors, wellness companies and institutional customers.
• Run LinkedIn, Google and other B2B lead-generation campaigns.
• Maintain and track leads through CRM/Excel.

7. Analytics & Reporting

• Prepare weekly and monthly digital marketing reports.
• Track sales, leads, website traffic, advertising spend and conversion rates.
• Identify growth opportunities and recommend corrective actions.
• Maintain dashboards for campaign and e-commerce performance.

8. Competitor & Market Research

• Monitor competitor products, pricing, offers, keywords and advertising activities.
• Identify emerging nutraceutical and wellness trends.
• Research new digital channels and customer acquisition opportunities.

Key Performance Indicators (KPIs)

AreaKPIE-commerceSales growth, conversion rateAmazon/FlipkartTraffic, orders, ranking, reviewsPaid AdsROAS, CPA, CPC, CTRSocial MediaReach, engagement, followers, leadsLead GenerationQualified leads/monthWebsiteTraffic, enquiries, conversionsContentReels/posts published and engagementB2BNew prospects, enquiries and conversi

Preferred candidate profile

• Experience: 13 years in digital marketing/e-commerce
• Experience with Amazon Seller Central preferred
• Knowledge of Google Ads, Meta Ads, SEO and social media marketing
• Basic knowledge of Canva/Photoshop and video/reel creation
• Strong analytical and communication skills
• Experience in nutraceutical, pharmaceutical, FMCG, wellness or healthcare industry is an advantage.

Suggested designation:
Digital Marketing & Growth Executive – E-Commerce & Performance Marketing