电商品牌经理EC Brand Manager

该职位来源于猎聘

Key points: this position will be responsible for European healthcare brands or cosmetic brands, requires fluent English and a background in overseas study is preferred.岗位会负责欧洲的保健品或化妆品品牌，所有需要英语流利（可作为工作语言），留学背景优先。 Currently responsible for brand management of a lead ing European Nutrition Brand operating in the China Cross Border E-commerce market. The program and job content of this position will change as the company grows. 目前负责一家领 先的欧洲营养品牌，在中国跨境电商市场的品牌管理。这个岗位所负责的项目和工作内容会随着公司的发展而变化。 Job Responsibilities | 工作职责:

• Ecommerce Channel Management | 电商渠道管理: o Monitor and analyze e-commerce performance metrics, using metrics to develop and execute strategies to drive sales and brand growth. o 监控和分析电商绩效指标，使用指标制定和执行战略，以推动销售和品牌增长。
• Team Coordination | 团队协调: o Facilitate meetings and communications between internal teams including but not limited to operations, marketing, supply chain, finance, to align objectives, push execution, and track progress. o 促进内部团队之间的会议和沟通，包括但不限于运营、市场营销、供应链、财务等，以确保目标一致、推动执行并跟踪进展。
• Brand Marketing | 品牌营销: o Understand the brand and products, and assist in developing digital content and e-commerce assets that meet brand standards. o 了解品牌和产品，并协助开发符合品牌标准的营销内容和电商物料。
• Reporting | 报告管理: o Develop and maintain reporting templates and provide timely updates on brand progress across channels. o 开发和维护报告模板，及时更新品牌在各渠道的进展。 Qualifications | 任职资格:
• Bachelor’s degree or above | 学士学位或以上: o Fluent in English as a working language, overseas study background preferred. o 英语流利，具有海外学习背景者优先。
• Experience | 工作经验: o 5+ years experience in brand management, marketing or e-commerce, preferably in the nutrition, wellness, or FMCG industry. Online and offline marketing experience, and overseas brand management experience are a plus. o 5年以上品牌管理、市场营销或电子商务经验，优先考虑营养、健康或快速消费品行业。具有线上和线下营销经验，海外品牌管理经验者优先。
• Skills | 技能要求: o Strong understanding of e-commerce platforms and digital marketing strategies. o 对电子商务平台和数字营销策略有深刻理解。 o Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. o 具备出色的沟通和人际交往能力，能够与跨职能团队有效合作。
• Personal Attributes | 个人特质: o Proactive, detail-oriented, and able to manage multiple projects simultaneously. o 积极主动，注重细节，能够同时管理多个项目。