EC Brand Manager

该职位来源于猎聘 ABOUT THE ROLE Genuine is a Shanghai-based brand management and distribution partner operating a portfolio of international brands across China's major e-commerce platforms. We work as both TP (third-party operator) and distributor, managing end-to-end brand execution on Tmall Global, Tmall Domestic, and JD. As Brand Manager, you will own day-to-day operations for some beauty brands, and provide cross-functional support on Falke. You will work closely with the Brand Director to translate brand strategy into platform execution – from content production and campaign planning to data analysis and partner coordination. This is a hands-on execution role suited to someone who is analytically sharp, comfortable in a bilingual work environment, and energised by the pace of China's digital commerce ecosystem. KEY RESPONSIBILITIES

• Platform Operations & GMV Delivery -Work with operations team to manage day-to-day store operations for Tarte and First Aid Beauty, including product listings, pricing, promotions, and campaign execution. -Track GMV performance against targets; identify gaps and develop corrective actions with the Brand Director. -Coordinate traffic allocations, activity participation (618, Double 11, etc.) and new platform feature adoption. -Monitor competitor activity and surface platform-level insights to inform brand strategy.
• Content Production & Creative Coordination -Brief, manage and review PDP content, banner creative and campaign assets to ensure brand consistency and platform compliance. -Coordinate with internal marketing teams on local KOL/KOC content calendars and deliverables. -Adapt global brand content for Chinese consumers: localise claims, visuals and messaging for Tmall, Xiaohongshu and Douyin. -Ensure all copy and claims comply with China advertising regulations and platform content policies.
• Data Analysis & Reporting -Produce weekly and monthly brand performance reports covering GMV, conversion, traffic sources, SKU-level ROS and campaign ROI. -Analyse customer data and platform dashboards to generate actionable insights for brand teams and HQ stakeholders. -Support forecasting, inventory planning and SKU rationalisation aligned with sell-through targets.
• Brand & Stakeholder Management -Serve as daily contact for international brand teams; prepare performance updates, activity proposals and budget trackers. -Support Brand Director in presenting brand strategies, campaign proposals and business reviews to brand principals. -Coordinate cross-functional workstreams across operations, logistics, finance and customer service for seamless execution. WHAT WE'RE LOOKING FOR
• Must-Have -2–4 years of experience in China e-commerce, preferably in TP, brand distributor or international brand. -Familiarity with Tmall (Global / Domestic): Seller Centre, campaign mechanics and platform KPIs. -Strong analytical skills; able to interpret sales data, build basic Excel models and translate data into recommendations. -Fluent bilingual in English and Mandarin (written & spoken); daily communication with global brand teams and Chinese platform partners. -Highly organised with strong project management; able to manage multiple brands and deadlines.
• Nice-to-Have -Experience in beauty, skincare or lifestyle categories. -Familiarity with Xiaohongshu & Douyin content ecosystem and KOL/KOC activation. -Exposure to JD platform operations. Working knowledge of China Advertising Law and cross-border e-commerce regulations. -Experience working with international brand principals (HQ reporting, business review preparation).