EC Specialist

该职位来源于猎聘

• Work with TP to implement the digital sales and strategy for Tmall, JD, Redbook, Wechat stores with a focus on monitoring and securing results.
• Manage the day to day Ecom operations, analyze sales performance and user behavior data to identify growth opportunities and optimize EC performance.
• Work closely with the local Marketing and Media / HQ EC and Merchandising teams on the overall EC roadmap, EC campaigns, product launches, and key projects.
• Align with the brand position to leverage branding campaigns or promotion initiatives that lift traffic and sales.
• Develop and refine product assortment, pricing strategy, and promotional plans based on consumer insights and market trends.
• Track and report on daily/weekly/monthly performance KPIs for the channel.
• Monitor and optimize paid traffic, revenue, and sales target.
• Oversee product page audits and optimization across platforms to ensure visual appeal, and conversion-driven UX/UI.
• Explore and unlock growth opportunities across both KOL and in-store livestreams.
• Contribute with knowledge and analysis and present proposals, briefs, plans and activities to Management and cross-functional business teams.
• Provide feedback and direction on strategies and best practices to achieve objectives and determine the path forward for the teams to execute on Your profile.

Requirements

• 3+ years of e-commerce experience, a strong commercial drive and understanding of how to build a global premium fashion brand and expand a digital business.
• Advanced Excel skills and Data-first strategist: Ability to leverage analytics for decision-making while maintaining brand equity.
• The ability to work both operationally and strategically with a clear focus on the business and results.
• The ability to see the bigger picture and objectives of the business as a whole.
• Solution-oriented and hands-on: a doer who likes to get things done.
• A positive attitude and with outstanding interpersonal skills, competent in building and developing relationships both internally and externally.
• Structured problem-solver with resilience to navigate high-pressure, fast-iteration business cycles.
• Working proficiency in English (written & verbal).
• A strong team player happy to work collaboratively on a global scale.
• Very structured with strong organizational skills.