Ecom Head - D2C Brand

The Organic World is a leading retail brand committed to providing organic, natural, and sustainable products to customers. We are seeking a highly experienced E-commerce professional to drive our D2C business, enhance customer experience, and accelerate online revenue growth.

Role Summary

The Senior Manager - E-commerce will be responsible for leading and scaling The Organic World's D2C business through Shopify and other digital commerce channels. The role involves end-to-end ownership of online sales, website performance, customer acquisition, retention, digital marketing alignment, merchandising, and analytics.

Key Responsibilities

E-commerce & D2C Strategy

• Develop and execute the D2C growth strategy aligned with business objectives.
• Drive revenue, customer acquisition, retention, and profitability across online channels.
• Identify new opportunities for online business expansion and market penetration.

Shopify Store Management

• Own and manage the Shopify ecosystem, including website operations, product catalog, promotions, checkout optimization, and customer experience.
• Work closely with developers and agencies to implement enhancements and new functionalities.
• Ensure website speed, uptime, SEO readiness, and seamless user journeys.

Performance Marketing & Customer Growth

• Collaborate with marketing teams to drive customer acquisition through paid media, SEO, CRM, and social commerce.
• Monitor and optimize ROAS, CAC, conversion rates, AOV, and customer lifetime value.
• Develop customer retention and loyalty initiatives.

Merchandising & Conversion Optimization

• Manage product listings, pricing, promotions, and inventory visibility.
• Leverage analytics to optimize website merchandising and conversion funnels.
• Conduct A/B testing and implement data-driven improvements.

Analytics & Reporting

• Track key business metrics and generate actionable insights.
• Prepare weekly and monthly performance reports for leadership.
• Utilize Google Analytics, Shopify Analytics, and BI tools for decision-making.

Cross-functional Collaboration

• Partner with supply chain, category, technology, customer support, and marketing teams.
• Ensure seamless order fulfillment and customer satisfaction.
• Drive continuous process improvements across the e-commerce function.

Team Leadership

• Build, mentor, and lead a high-performing e-commerce team.
• Manage relationships with agencies, technology vendors, and external partners.

Required Qualifications

• Bachelor's degree in Business, Marketing, E-commerce, or related field; MBA preferred.
• 10+ years of experience in E-commerce, D2C, or Digital Commerce roles.
• Proven experience managing and scaling Shopify-based businesses.
• Strong understanding of online merchandising, customer acquisition, retention, and analytics.
• Experience in FMCG, Grocery, Retail, Organic/Natural Products, or Consumer Brands preferred.
• Hands-on experience with Google Analytics, Meta Ads, Google Ads, CRM platforms, and Shopify apps.
• Strong commercial acumen and data-driven decision-making skills.

Preferred Skills

• Shopify Plus experience.
• Knowledge of SEO, CRO, CRM automation, and loyalty programs.
• Experience handling online revenue targets and P&L ownership.
• Excellent stakeholder management and leadership capabilities.

Key Success Metrics

• Online Revenue Growth
• Website Conversion Rate
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Customer Retention Rate
• Average Order Value (AOV)
• Customer Lifetime Value (CLV).

Work Location : Bnagalore

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