Ecommerce Analyst

Role Overview

The Ecommerce Analyst serves as the analytical engine for the DTC business. This role is responsible for translating site behavior and marketing data into a clear narrative that directly influences revenue. You won't just pull reports; you will identify the "why" behind the numbers and proactively suggest shifts in strategy to maximize the ROI of our marketing spend and CRM efforts.

Acting as a strategic radar for the business, you will signal key data-driven opportunities and emerging risks to the VP of Ecommerce . You will provide the analytical horsepower required to support the Director of Marketing in optimizing New Customer Acquisition (NCA) and empower the Site Merchandising team with the insights needed to refine the on-site experience. By bridging the gap between top-of-funnel traffic and bottom-of-funnel conversion, you ensure that every stage of the customer journey is optimized for revenue growth and long-term retention.

Key Responsibilities

1. Weekly Reporting & Performance Monitoring

• Own the setup of reports for the Weekly Business Review (WBR) , supporting key partners for a dashboard view of site health, revenue, and traffic source
• Support investigation of performance anomalies (i.e. What drove a drop in conversion or AOV)

2. On-Site Analytics & Funnel Optimization

• Analyze the end-to-end consumer journey with emphasis on the checkout and cart funnel to identify friction points.
• Conversion Rate Optimization (CRO) analysis that supports A/B testing
• Evaluate the impact of newly added site features in the development pipeline (ie, updated mobile navigation, new content features) on overall conversion rates.

3. New Customer Acquisition (NCA) & Marketing Support

• NCA Strategy: Monitor and report on the "New vs. Returning" customer mix. Identify which channels and campaigns are driving the highest quality first-time buyers.
• CAC & ROAS, LTV Analysis: Track Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) and Lifetime Value at a channel and cohort level to ensure marketing dollars are being deployed efficiently.
• Analyze customer data to identify trends and segment audiences
• Gather and analyze data from multiple sources, including web analytics, agency reporting, marketing channel reporting, and CRM tools.

4. CRM & Loyalty Insights

• Report on Email/SMS performance (Open rates, CTR, Attribution) to ensure the CRM loop is effectively converting the customers we acquire.
• Track Loyalty Program engagement, focusing on how rewards impact the Lifetime Value (LTV) of newly acquired customers.

5. Ad Hoc Reporting

• i.e. Promotional performance, style level analysis, market/regional performance

Qualifications:

• Bachelor’s Degree
• 5+ years related experience in E-Commerce, or Data Analytics environment. Exposure to Footwear, Fashion or Merchandising preferred
• Proven Analytics & Strategic Thinking: Ability to translate data and analysis into specific set of conclusions and strategies that can be turned into actions
• Experience with A/B testing and experimentation methodologies
• Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis
• Effective communication and presentation skills to convey complex data findings to diverse teams.
• Able to simplify and explain complex concepts to a variety of audience levels
• Experience with Google Tag Manager and Google Analytics
• Excellent Communication & Leadership skills
• Confident and persuasive presentation skills.
• Outstanding Collaboration / Teamwork skills
• Expert in Excel, Power BI advantageous, adept at data visualization
• Self-starter who is highly organized and detail-oriented, with the ability to effectively prioritize tasks and manage multiple projects in a high-energy, fast-paced and dynamic environment.

About Clarks

Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825 when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. Sparking revolutions and defining generations, Clarks’ archive of over 22,000 pairs includes the inimitable Desert Boot and Wallabee – and a ground-breaking combination of invention and craftsmanship remains at the heart of what the brand does now. Cutting-edge collaborations with cultural icons and KOLs, taking strides in social change, reimagining legendary silhouettes, and making shoes that move with the world ahead – Clarks is never standing still.