Ecommerce Analyst

About the role

The Ecommerce Analyst serves as the analytical engine for the DTC business. This role is responsible for translating site behavior and marketing data into a clear narrative that directly influences revenue. You will identify the "why" behind the numbers and proactively suggest shifts in strategy to maximize the ROI of marketing spend and CRM efforts. Acting as a strategic radar for the business, you will signal key data-driven opportunities and emerging risks to the VP of Ecommerce. You will provide the analytical horsepower required to support the Director of Marketing in optimizing New Customer Acquisition (NCA) and empower the Site Merchandising team with the insights needed to refine the on-site experience.

Key responsibilities

• Own the setup of reports for the Weekly Business Review (WBR), supporting key partners for a dashboard view of site health, revenue, and traffic source
• Support investigation of performance anomalies (i.e. What drove a drop in conversion or AOV)
• Analyze the end-to-end consumer journey with emphasis on the checkout and cart funnel to identify friction points
• Conduct Conversion Rate Optimization (CRO) analysis that supports A/B testing
• Evaluate the impact of newly added site features in the development pipeline on overall conversion rates
• Monitor and report on the "New vs. Returning" customer mix and identify which channels and campaigns are driving the highest quality first-time buyers
• Track Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) and Lifetime Value at a channel and cohort level to ensure marketing dollars are being deployed efficiently
• Analyze customer data to identify trends and segment audiences
• Gather and analyze data from multiple sources, including web analytics, agency reporting, marketing channel reporting, and CRM tools
• Report on Email/SMS performance (Open rates, CTR, Attribution) to ensure the CRM loop is effectively converting customers

About you

• Bachelor's Degree
• 5+ years related experience in E-Commerce, or Data Analytics environment
• Exposure to Footwear, Fashion or Merchandising preferred
• Ability to translate data and analysis into specific set of conclusions and strategies that can be turned into actions
• Experience with A/B testing and experimentation methodology
• Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis
• Effective communication and presentation skills to convey complex data findings to diverse teams
• Experience with Google Tag Manager and Google Analytics
• Expert in Excel, Power BI advantageous, adept at data visualization
• Self-starter who is highly organized and detail-oriented, with the ability to effectively prioritize tasks and manage multiple projects in a high-energy, fast-paced and dynamic environment

About us

Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825 when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. Sparking revolutions and defining generations, Clarks' archive of over 22,000 pairs includes the inimitable Desert Boot and Wallabee – and a ground-breaking combination of invention and craftsmanship remains at the heart of what the brand does now. Cutting-edge collaborations with cultural icons and KOLs, taking strides in social change, reimagining legendary silhouettes, and making shoes that move with the world ahead – Clarks is never standing still.