Ecommerce Assistant Manager

About the Company

An established Malaysian fashion e-commerce brand selling affordable and fast-moving apparel. It trades on TikTok Shop, Shopee, Lazada and its own brand websites through campaigns, affiliate creators and paid ads.

Key responsibilities

1. Marketplace Operations: Run daily TikTok Shop, Shopee, Lazada and brand website operations, covering shop health, ratings, CS, returns/disputes, campaign submissions and listing quality.
2. Affiliate & Creator Ecosystem: Own affiliate GMV P&L, tracking GMV, ROIA and sample-to-post rate weekly per shop, with documented decline causes. Manage creator recruitment, sample approvals, VIP relationships and commission tiers while controlling ROI and flagging cost creep.
3. Paid Ads: Manage TikTok Ads Manager and marketplace ad tools, including GMV Max, ROAS monitoring and budget allocation across live, video and product ads.
4. Performance Analysis & Management: Monitor marketplace, affiliate and paid-ad KPIs, cost efficiency, ROI/ROAS and red flags.
5. Team Leadership: Set and review KPIs monthly, and develop staff from execution to diagnosis and proposals.
6. Market Intelligence & Policy Watch: Track competitor pricing and campaign mechanics, turning findings into counter-moves on pricing, bundles, timing and creator targeting. Monitor TikTok Shop policy and algorithm changes and brief teams early.
7. Reporting & Stakeholder Management: Deliver weekly HOD reports on section snapshot, red flags and decisions needed.

Requirements

• E-commerce Operations Experience: Minimum 2 years in e-commerce operations, ideally across TikTok Shop, Shopee, or Lazada.
• Affiliate & Creator Management Experience: Proven experience in creator recruitment, sample and seeding management, commission logic, and GMV/ROIA tracking.
• People Management: At least 2 direct reports, with the ability to describe a difficult performance conversation and the resulting actions or outcomes.
• Data Literacy: Able to read dashboards independently, identify trends, and form hypotheses without being directed.
• Competitor & Policy Monitoring: Consistent and systematic habit of competitor analysis and marketplace policy checks.
• Language Proficiency: Fluent in Bahasa Malaysia; working proficiency in English for reporting.
• Preferred Background: Fashion or apparel industry experience is a plus.

Benefits

• Real people management, not just a Manager title. Lead two section leads and their teams, own the e-commerce function, and follow a structured path to E-Commerce Manager or Operations Director.
• Real decision authority from day one. Direct dashboard access and ownership of day-to-day calls, with the HOD available only for major decisions. No more waiting for permission to lead.
• An e-commerce-first company — not a side channel. Unlike others who treat e-commerce as secondary, this company puts it at the core, investing in the team, structure, and scope so your career grows with the business.
• Break out of limited stock and product range. Gain multi-marketplace exposure across TikTok Shop, Shopee, Lazada and brand websites — and explore more categories.
• Benefits that support your life and career. Medical allowance, staff discount, annual increments, team gatherings, company trips, and free on-site parking.