eCommerce Assistant Manager

About the role

An experienced, driven eCommerce marketer role to own and grow online sales and brand across local and regional markets. This is a hands-on role for someone with deep eCommerce experience who takes ownership, sets the standard, and shows leadership through the quality of their work and the way they influence the people around them. You will build, test and scale initiatives yourself, while bringing the judgement, initiative and leadership that comes with experience.

Key responsibilities

• Manage digital storefronts across Shopify, Shopee, Lazada, TikTok Shop and other platforms
• Take ownership of eCommerce growth targets and the plans that deliver them, including forecasting and the promotional calendar
• Optimise product listings (titles, content, imagery, pricing, reviews) to lift visibility, conversion and margin
• Plan and run campaigns and promotions, including mega-sale events (e.g. 9.9, 11.11, 12.12), vouchers, bundles and flash deals
• Manage on-platform advertising such as Shopee Ads, Lazada Sponsored Solutions and TikTok Shop ads, including budgets and return on ad spend
• Work with operations and supply chain to keep stock, fulfilment and customer experience running smoothly
• Identify, evaluate and launch new eCommerce channels and markets
• Execute content and grow engagement across social media channels, including TikTok, Instagram, Facebook, LinkedIn and Rednote (XHS)
• Plan, execute and optimise paid campaigns (Meta, Google, TikTok Ads) that drive traffic to storefronts and improve return on ad spend
• Track performance across eCommerce, social, paid and SEO, including traffic, engagement, conversion rate, average order value, sales and ROI

About you

• 5+ years of eCommerce experience, ideally managing marketplaces (Shopee, Lazada, TikTok Shop) and/or Shopify
• A track record of owning results and targets, and showing initiative without waiting to be asked
• Experience running brand social channels (TikTok, Instagram or similar), with a track record of growing engagement or driving sales from social
• Proven experience with paid ads and marketplace analytics
• Comfortable with data, and confident turning numbers into actions
• Leadership qualities: you set the standard, influence colleagues, communicate clearly and take accountability
• Accountable, teachable and results-driven
• Proactive and loves to learn
• Solution seeker
• Attention to detail

About us

For over 75 years, Fei Fah has helped people live healthier lives through trusted wellness solutions — from the Electric Medibalm born in our original Chinatown drugstore in 1950, to modern innovations like our 1000-day fermented True Zen Sleep Enzyme. Today, we're building on that heritage by blending timeless values with digital innovation, growing our brands across eCommerce, social, and new markets.