eCommerce Associate, Thailand

Function Title: Ecommerce Associate

Department: Sales, DSTD

Core Mission:

Drive sustainable e-commerce growth by ensuring flawless marketplace execution, maximizing product visibility, maintaining healthy inventory availability, and delivering superior campaign performance across all key e-commerce platforms.

Responsibilities:

I. Ecom operations & execution

Store Management

• Manage day-to-day operations of official flagship stores and Shop-in-Shop (SIS) across key e-commerce platforms, including Shopee (SHP), TikTok Shop (TT), Lazada (LZD), and Konvy.
• Ensure compliance with agreed pricing, promotion, and platform guidelines across all channels.
• Review design artwork and ensure campaign artwork is accurate, compliant, and delivered on time for each campaign across all e-commerce platforms.
• Coordinate with relevant stakeholders to ensure smooth and timely execution of daily e-commerce operations.

Stock & Listing Optimization

• Ensure product listings are accurate, complete, and up to date across all platforms, including product availability, pricing, promotional banners, and Product Detail Page (PDP) assets by SKU.
• Monitor product availability and inventory levels to minimize out-of-stock (OOS) situations and maximize sales opportunities.

Order & Inventory Management

• Monitor daily order fulfillment, stock levels, Days on Hand (DOH), and supply issues.
• Create and process orders, and coordinate with logistics partners to ensure smooth and timely order fulfillment.
• Track order status and work closely with logistics partners and internal stakeholders to ensure smooth order fulfilment and minimize operational disruptions.
• Identify potential inventory risks and escalate issues proactively.

Campaign Execution

• Support the end-to-end setup and execution of key platform campaigns, including Mega Campaigns, Double-Day campaigns, Mid-Month campaigns, and Super Brand Days.
• Ensure all campaign mechanics, product selections, pricing, promotional assets, and platform requirements are accurately implemented and delivered on time.

Customer Service Management

• Coordinate with enablers and internal stakeholders to manage customer complaints and inquiries related to Medical Affairs (MA), Quality Assurance (QA), and product-related concerns, ensuring accurate and compliant communication.

II. Platform Onsite Visibility & Social Commerce

Onsite Advertising & Visibility

• Support the execution of onsite search, discovery, and other platform advertising activities to improve product visibility and traffic.
• Ensure promotional and campaign assets are accurately implemented according to the agreed campaign plan.

Traffic & Conversion Support

• Support initiatives to drive traffic, conversion, and overall store performance across e-commerce platforms.
• Monitor key performance indicators and identify opportunities to improve store visibility and conversion.

Affiliate & Creator Support

• Support affiliate and creator programs across Shopee and TikTok Shop.
• Coordinate sample distribution for affiliate and livestream, affiliate mechanics, and livestream activities to support social commerce growth.
• Work with relevant stakeholders to ensure smooth execution and timely follow-up of creator and affiliate activities.

III. Commercial Support & Data Reporting

Campaign Performance Tracking & NPD Support

• Track campaign performance, including sales, traffic, new buyers, conversion, and promotional effectiveness.
• Support post-campaign analysis and reconciliation of promotional spending.
• Support New Product Development (NPD) launches by ensuring product listings, content, pricing, inventory, and promotional activities are ready across platforms.

E-Commerce Reporting

• Compile and maintain weekly and monthly e-commerce performance dashboards.
• Prepare campaign performance reports and post-campaign summaries for E-Commerce Managers and relevant stakeholders.
• Ensure data accuracy and timely reporting to support business decisions.

Price & Competitor Monitoring

• Conduct regular benchmarking of platform pricing, promotional mechanics, and competitor activities.
• Monitor competitor pricing, promotions, product visibility, and PDP presentation across key platforms.
• Highlight key market observations and potential opportunities or risks to the E-Commerce team.
• Store availability, product listing accuracy, and inventory health.
• Successful execution of campaigns and promotional activities.
• Platform visibility, traffic, and conversion support.

Profile Requirements:

• Experience: 1–3 years of experience in E-Commerce operations, digital marketing, or brand management (FMCG, Skincare, or Consumer Health industry preferred).
• Platform Familiarity: Direct experience working with seller centers (Shopee, Lazada, TikTok Shop Seller Center) and working alongside E-Commerce Enablers.
• Skills: Strong organizational skills, high attention to detail for operational setup, and proficiency in Excel/Google Sheets for data tracking.
• Mindset: Proactive problem solver, comfortable working in a fast-paced environment with continuous campaign cycles.
• Language: Fluent in Thai with good command of business English (written and spoken).