Ecommerce Business Lead

Xpress Path, Inc. (XPI) is Unilab’s wholly owned Ecommerce enabler and distributor, built to help brands win in the rapidly evolving digital commerce landscape.

We bring together commercial strategy, marketplace management, distribution, fulfillment, and emerging routes-to-market to build and scale businesses across Shopee, Lazada, TikTok Shop, Quick Commerce, Online B2B, and other digital channels.

About the Role

The Ecommerce Lead will lead XPI’s Ecommerce business across multiple categories, brands, and digital channels, with accountability for sales performance, business growth, commercial execution, and team leadership.

We are looking for an experienced Ecommerce business leader who can set commercial direction, translate targets into clear priorities, develop strong category and account owners, and build the operating rhythm required to consistently deliver results. This is a role for someone who knows how to run the business—not just run the platforms.

Key Responsibilities

Ecommerce Business Leadership

• Lead the Ecommerce business across multiple categories and Brand Principals, with accountability for overall sales performance and sustainable growth
• Develop and execute Ecommerce commercial strategies aligned with business objectives and growth targets
• Translate overall targets into clear category, account, and channel priorities
• Regularly assess business performance, identify gaps and opportunities, and ensure clear action plans are developed and executed
• Identify new growth opportunities across marketplaces, webstore, Quick Commerce, Online B2B, and emerging digital channels

Category & Team Leadership

• Lead, coach, and develop Category Leads and Key Account Managers into strong business owners
• Set clear accountabilities, priorities, and performance expectations across the Ecommerce team
• Build a disciplined commercial operating rhythm covering business planning, performance reviews, forecasting, campaign readiness, and execution
• Ensure category and account teams proactively identify issues, recommend solutions, and drive actions to completion
• Build a culture of ownership, accountability, collaboration, and continuous improvement

Brand Principal & Platform Management

• Build strong strategic relationships with Brand Principals and act as a senior Ecommerce and commercial partner
• Translate Brand Principal objectives into scalable Ecommerce strategies and commercial plans
• Lead strategic discussions and Joint Business Planning with Shopee, Lazada, TikTok Shop, and other key channel partners
• Identify platform, category, and commercial opportunities that can accelerate business growth
• Stay ahead of Ecommerce