Ecommerce Copywriter | Regional

Shape the voice of a leading fashion brand across Asia.

We're looking for a creative, detail-oriented eCommerce Copywriter to craft compelling digital content that inspires customers and drives online sales across multiple markets through words, and a key enabler of our online consumer experience. If you're passionate about storytelling, SEO, AI-powered content, and eCommerce, we'd love to hear from you.

In this regional role, you'll create engaging product copy, ensuring the brand tone of voice is applied consistently while managing translations to support international product rollouts. This role also supports key marketing campaigns from a copywriting standpoint and help shape how customers experience our brand across different countries. This role directly impacts conversion, search visibility, and the consistency of the brand experience across markets.

What You'll Be Doing

• Write compelling product descriptions and copy for new product launches.
• Create inspiring product stories that strengthen our brand voice and improve customer engagement.
• Optimize content for both traditional SEO and AI-powered search (AEO), ensuring content is structure for LLM and generative search visibility.
• Ensure translation are available for international product launches.
• Support marketing campaigns with impactful and conversion-focused copy.
• Develop copywriting frameworks and content standards to ensure consistency across all markets.
• Maintain a consistent brand tone of voice across all digital touchpoints.
• Collaborate closely with regional eCommerce, merchandising, marketing, and product teams to deliver high-quality content.

What We're Looking For

• Proactive (engaging & impact-oriented) mindset, ability to think end-to-end.
• Ability to work in a fast-paced environment with different international cultures and time zones.
• Degree or Diploma in Marketing, Communications, Journalism, English, Business, or a related field.
• Minimum 2 years' experience in eCommerce copywriting, digital content, or content marketing.
• Excellent command of English and Mandarin (written and spoken) to support regional content and translations.
• Strong understanding of SEO, keyword research, and content optimization.
• Experience writing for online marketplaces or eCommerce platforms.
• Familiarity with AI content tools and prompting for content generation.
• Understanding of AI-driven search, generative search, and content discoverability.
• Experience working in CMS or PIM tools.
• Strong attention to detail with excellent proofreading skills.

Why Join Us?

Regional Exposure

Work closely with teams across multiple Asian markets and contribute to regional eCommerce growth.

Be at the Forefront of AI Content

Create content optimized for the future of search, leveraging SEO, AI tools, and generative search technologies.

Grow Your Career

Collaborate with regional stakeholders, marketing teams, technology partners, and global eCommerce leaders while expanding your expertise in international digital commerce.

Ready to shape the customer experience through powerful storytelling? Apply now and be part of our growing Regional eCommerce team!