Ecommerce Director

Job Purpose:

The Ecom Director is envisioned as a Ecommerce leader responsible for driving strategy and execution across Korea. The role is designed to:

• Bridge KR and APAC stakeholders , ensuring alignment and synergy.
• Influence global digital initiatives while tailoring execution to local market dynamics.
• Deliver a differentiated brand experience and customer convenience for online growth.

Key Responsibilities:

1. E-Commerce Leadership

The role covers both all E-com channel like e-retailers, Naver, KAKAO, brand.com, and other market place . The emphasis is on:

• Building strong platform relationships.
• Optimizing performance across digital channels.

2. Digital Channel Strategy

Beyond sales growth, the role focuses on:

• Develop optimized channel strategies tailored to the characteristics of each channel.
• Channel expansion with strategic differentiation.

3. Data-Driven Optimization

The Director is expected to:

• Leverage data analytics for personalization and product visibility.
• Manage Digital Performance Marketing team to improve conversion rate improvements and optimize ROAS through A/B testing, UX enhancements, and performance marketing.

4. Market-Specific Expertise

A deep understanding of Korean digital ecosystems , consumer behavior, and regulations is critical to crafting localized strategies.

5. Performance & ROI Management

The Director will own the digital commerce P&L , steering KPIs to ensure strategic impact and continuous growth.

6. Global Collaboration

The role serves as a liaison to global & APAC teams , ensuring KR’s priorities are integrated into corporate strategy.

7. Innovation & Emerging Tech

The Director will identify and implement innovations in AI, automation, and personalization , with a focus on first-party data capture .

8. Cross-Functional Integration

Collaboration with Marketing, IT, RGM, Retail, Supply Chain and Wholesale teams is essential to embed digital commerce across business functions.

Qualifications

• At least 10 years of experience related to the overall function of E-Commerce
• Cosmetics industry experience is preferred
• MD communication experience of e-Commerce
• Channel P&L management experience is preferred

Required Competencies

• Strong digital e-commerce channel strategy know-how
• Understanding of local retail dynamics and environment
• Positive, proactive, independent, transparent, process oriented and enthusiastic attitude of working
• Strong team player and interpersonal skills to build relationships across diverse departments
• Logical way of thinking to come up with strategies and problem-solving
• Self-motivated for improvement and willing to accept new challenges
• Fluent communication and interpersonal skills with Korean and English

L’OCCITANE is an equal opportunities employer.

This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values and our commitment to sustainability.