E‑commerce Director

Job Responsibilities

1. Team Management : Build and manage the live‑streaming operation team. Define team objectives, role division and assessment mechanisms to improve team professionalism and delivery quality. Be responsible for recruitment, development and performance evaluation of team members, and build up talent pipeline.
2. Client Service & Delivery : Oversee TikTok Shop brand in‑house live‑stream agency operation projects. Formulate operation strategies and take accountability for core KPIs including client GMV and ROI. Provide one‑stop solutions covering host matching, live‑stream planning and traffic operation based on client requirements.
3. Host & Creator Resources : Establish and manage the host/creator resource pool. Source, train and track performance of new hosts, and continuously optimize the host talent pipeline. Maintain partnerships with top creators and MCN agencies, and expand high‑quality host resources.
4. Traffic & Promotion : Possess in‑depth knowledge of TikTok traffic mechanics. Develop hybrid acquisition strategies combining organic and paid traffic for clients. Formulate feed ad strategies, manage live‑stream promotion budgets and continuously improve advertising efficiency.
5. Data‑driven Operation : Set up live‑stream data monitoring frameworks. Conduct in‑depth analysis of core metrics to identify issues rapidly and drive iterative optimization of operation strategies. Deliver operation reports and optimization recommendations to clients based on data, so as to enhance client trust and renewal rate.
6. Business Collaboration : Support the sales team in client proposal presentation, solution briefing and requirement alignment to facilitate new‑client acquisition. Document standardized service workflows and methodologies to boost team delivery efficiency and replicability.

Job Requirements

• Experience Background : Minimum 2 years of live‑stream e‑commerce operation experience and 1+ year of team‑management experience. Overseas working or cross‑border e‑commerce background is preferred; prior experience in agency/service provider side is a plus.
• Platform Expertise : Proficient in TikTok Shop brand self‑broadcast workflows and traffic mechanisms; familiar with feed ads, live‑stream promotion and service provider ecosystem.
• Data Competency : Strong data sensitivity and logical thinking; capable of identifying business insights via data analysis to drive growth.
• Management Skills : Excellent team leadership, communication and resource‑integration capabilities; proven track record of leading teams to hit business targets.
• Client Orientation : Solid client‑service mindset and business communication skills for sustaining long‑term client relationships.
• Innovation : Keen industry‑trend awareness with the ability to explore innovative live‑stream formats.
• Language Proficiency : Fluent in Japanese .