Ecommerce Growth & SEO Executive

Phoenix Medical Group Ltd is a UK healthcare and wellness business operating across traditional medicine distribution, pharmaceutical import and wholesale, hospital tender projects and e-commerce. Our portfolio includes PHOENIX MEDICAL, DAODI, MYCOLOGY NUTRITION, AURA NUTRITION and MAXIM SPORTS, supported by Shopify and WooCommerce stores and B2B websites serving customers in the UK and Europe.

The role

We are looking for a commercially minded Ecommerce Growth & SEO Executive to improve organic visibility, ecommerce performance and B2B lead generation across our websites. This is a hands-on role combining ecommerce operations with a strong focus on Off-page SEO. You should be comfortable building high-quality backlinks, carrying out outreach, analysing backlink profiles and turning SEO activity into measurable traffic, leads and sales.

Key responsibilities

• Off-page SEO and organic growth: Plan and deliver ethical link-building across our DTC and B2B websites, including outreach, digital PR, editorial opportunities, relevant industry listings and partnerships.
• Backlink development: Identify and secure relevant, authoritative referring domains; monitor new and lost links; assess link quality, relevance and anchor-text profile; and flag potentially harmful links for review.
• SEO research and reporting: Use Ahrefs, SEMrush, Moz, Google Search Console or similar tools for backlink audits, competitor analysis, keyword visibility and performance reporting. Track referring domains, organic traffic, rankings, qualified leads and organic revenue.
• Ecommerce trading: Manage product presentation, categories, pricing, promotions and campaign pages. Use sales, margin and stock data to identify commercial opportunities.
• Conversion optimisation: Review customer journeys using GA4 and ecommerce analytics; improve product pages, landing pages, enquiry forms, calls to action, cart and checkout journeys; test bundles, upsells and cross-sells.
• B2B growth: Improve UK and European B2B websites, increase relevant organic traffic and generate better-quality wholesale and trade enquiries.
• Retention: Support automated email and customer-retention activity using Klaviyo, Mailchimp, Omnisend or similar platforms.
• Collaboration: Work with ecommerce, marketing, content, PR, development and operations teams. Ensure external content and link-building activity is suitable for healthcare, nutrition and wellness products and follows internal approval requirements.

Essential experience and skills

• Demonstrable hands-on Off-page SEO experience, including backlink research, outreach and link acquisition.
• A track record of securing relevant, high-quality backlinks or referring domains and explaining the SEO or commercial impact.
• Experience with Ahrefs, SEMrush, Moz or comparable SEO tools, plus Google Search Console and GA4.
• Ability to carry out backlink audits and competitor backlink analysis, with a practical understanding of authority, relevance, anchor text and harmful links.
• Hands-on experience managing or growing Shopify, WooCommerce or another ecommerce platform.
• Good understanding of ecommerce metrics including conversion rate, average order value, margin, customer lifetime value and return on advertising spend.
• Confident written communication for professional outreach and relationship building.
• Strong organisational skills and the ability to manage several brands, websites and priorities at the same time.

Desirable experience

• Healthcare, supplements, nutrition, wellness, pharmaceutical or another regulated sector.
• Digital PR, publisher outreach, guest contribution or editorial placement experience.
• B2B ecommerce, international SEO or lead-generation experience.
• Klaviyo or similar CRM/email platforms; subscriptions, loyalty programmes or marketplaces.
• Basic HTML and CSS.

Please note: practical Off-page SEO experience is essential. We are not looking for someone whose SEO experience is limited to on-page content or technical updates.

What success looks like

Success will be measured through improvements in the quality and relevance of referring domains, organic visibility, qualified traffic, ecommerce revenue and B2B enquiries. The emphasis is on sustainable SEO growth rather than high-volume or automated link building.

Why join us?

• Work across a varied portfolio of healthcare, wellness and sports nutrition brands.
• Take ownership of meaningful SEO and ecommerce growth projects.
• Gain exposure to DTC and B2B markets across the UK and Europe.
• Work with colleagues across ecommerce, marketing, development, operations and supply chain.
• Grow your responsibilities as our brands and international presence develop.

How to apply

Please send your CV and a short cover letter. Include one specific Off-page SEO campaign you personally worked on, covering the objective, your role, how links or referring domains were acquired, the tools used and the measurable result. Please also mention any relevant Shopify, WooCommerce, B2B or healthcare/wellness experience.

Pay: From £28,000.00 per year

Benefits:

• Free parking
• On-site parking

Experience:

• SEO: 2 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person