Ecommerce Manager

About the role

The Ecommerce Manager will serve as the bridge between our traditional B2B operations and the digital marketplace. This role is responsible for the end-to-end management of our external Ecommerce Enabler, ensuring that our brands achieve maximum visibility and sales targets across platforms (Lazada, Shopee, TikTok Shop, etc.). You will be the internal subject matter expert, translating data into actionable strategies and coordinating with internal teams (Marketing, Product Management, Logistics & Warehouse) to fuel our digital growth.

Key responsibilities

• Act as the primary point of contact for the partnered enabler; monitor their KPIs, ensure timely execution of campaigns, and hold them accountable for SLAs (Service Level Agreements)
• Develop the ecommerce roadmap, including promotional calendars, pricing strategies for online-exclusive deals, and product assortment
• Collaborate with the Marketing team for content/asset requirements and the Product team for inventory allocation and price protection across channels
• Analyze weekly/monthly sales performance, traffic trends, and conversion rates. Provide proactive insights to optimize Return on Ad Spend (ROAS)
• Coordinate with the warehouse and enabler to ensure stock levels are healthy and Out of Stock (OOS) incidents are minimized
• Stay ahead of ecommerce trends in the Philippines, monitoring competitor moves and platform algorithm changes

About you

• University degree in Business Administration, Marketing, Advertising, or a related field (Post-graduate is a plus)
• At least 4-6 years of experience in e-commerce management— preferably within tech accessories, consumer electronics, IT, advertising, distribution, or FMCG industries handling high profile customers and product categories
• Experience working in or with an ecommerce enabler is a huge plus
• Expert-level navigation of Lazada, Shopee, and TikTok Shop seller platforms to audit store setups and promotional campaigns
• Ability to use Advanced Excel and BI tools (like PowerBI or Tableau) to turn complex sales data into clear growth strategies
• Skilled in calculating e-commerce math, including profit margins after platform fees, shipping subsidies, and ad spend
• Technical understanding of Facebook CPAS and platform ads to ensure efficient marketing budget spending
• Knowledge of how to sync online store orders (OMS) with internal warehouse and inventory systems (ERP/WMS)
• Ability to optimize product titles, keywords, and mobile store layouts to increase search rankings and sales
• Using historical data to predict stock requirements, preventing overstocking or running out of units during major sale events