Ecommerce Manager

Key Responsibilities

• Platform Strategy & Growth

  • Define and execute platform‑specific strategies for TikTok Shop, TikTok GO, Tokopedia, and Shopee Mall.
  • Prioritize assortment, pricing, promotions, and content mix per platform to maximize revenue and margin.

• Full‑Funnel Campaign Management

  • Plan and run acquisition campaigns (paid & organic), conversion optimization, and retention programs (vouchers, bundles, loyalty).

  • Coordinate creatives, copy, and product feeds to align with platform algorithms and seasonal peaks.

  • Live Commerce & Live Shop Sessions

    • Own the end‑to‑end live commerce program: concept, host selection/training, scripts, product selection, offers, and technical setup.
    • Manage live session calendar, KPIs, rehearsals, and post‑live follow‑ups (replays, clips, UGC).

  • Catalog & Operations

    • Maintain accurate product listings, inventory sync, pricing, and promotions across platforms.
    • Work with supply chain and fulfillment teams to ensure SLAs, stock replenishment, and returns handling.

  • Performance Measurement & Optimization

    • Track and analyze funnel metrics (impressions, CTR, conversion rate, AOV, CAC, ROAS, LTV).
    • Run A/B tests on creatives, titles, thumbnails, and offers; implement learnings rapidly.

  • Partnerships & Platform Relations

    • Manage relationships with platform account managers; negotiate promotional placements and participate in platform programs.

  • Cross‑Functional Collaboration

    • Coordinate with Marketing, Creative, Product, Customer Service, and Finance to align campaigns, budgets, and customer experience.

  • Compliance & Brand Safeguards

    • Ensure all listings, promotions, and live content comply with platform policies and protect brand integrity.

• Required Qualifications

  • Experience: 3–5+ years managing ecommerce on third‑party marketplaces or live commerce platforms; demonstrable results on at least two of the named platforms.
  • Education: Bachelor’s degree in Marketing, Business, E‑commerce, or related field (or equivalent experience).
  • Technical Skills: Comfortable with marketplace seller consoles, analytics dashboards, basic Excel/Google Sheets, and familiarity with feed management tools.
  • Language: Fluent in Indonesian; strong written and verbal communication skills for copy and live hosting coordination.
  • Other: Proven track record running live commerce sessions or coordinating hosts/creatives for live shopping