Ecommerce Manager

E-commerce Manager (Cosmetics / Beauty)

Job Overview We are seeking an experienced E-commerce Manager to lead and scale our online cosmetics business across multiple platforms. The ideal candidate will be responsible for driving online sales growth, executing performance marketing campaigns, managing inventory, and optimizing store performance to deliver exceptional beauty shopping experiences.

Key Responsibilities

• E-commerce Revenue & Operations: Manage and scale sales across key channels, including Shopee, Lazada, TikTok Shop, Konvy, and our D2C brand website, to achieve monthly and annual revenue targets.
• Campaign & Promotion Strategy: Plan and execute promotional campaigns (e.g., Double-Digit Mega Sales, Payday, Mid-Month) in coordination with marketing teams to boost conversion rates and traffic.
• In-App Marketing & Ads Management: Oversee in-app advertising budgets and execution (Shopee Ads, Lazada Sponsored Solutions, TikTok Ads) to ensure high ROI/ROAS.
• Data Analytics & Reporting: Track and analyze key performance metrics (Traffic, Conversion Rate, AOV, Customer Journey) using data to optimize store performance and campaign outcomes.
• Inventory & Demand Planning: Collaborate with the supply chain team to forecast inventory demands, manage stock levels, and ensure product availability during high-traffic campaign periods.
• Assortment & Pricing Strategy: Organize SKU allocation (exclusive sets, channel-specific bundles) and implement pricing structures to avoid channel conflict.
• Platform & Stakeholder Coordination: Work closely with Key Account Managers (KAMs) from platforms, as well as internal Content, Graphic, Influencer, and Customer Service teams to maintain high brand presentation standards.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field.
• Experience: Minimum 3–5 years of experience in E-commerce management (experience in Cosmetics, Beauty, or FMCG industries is strongly preferred).
• Platform Expertise: In-depth knowledge and hands-on experience with Seller Center tools across major platforms, including Shopee, Lazada, TikTok Shop, and their in-app marketing ecosystem.
• Analytical Skills: Strong data-driven mindset with advanced proficiency in Excel / Google Sheets (e.g., Pivot Tables, VLOOKUP).
• Beauty Market Insight: Deep understanding of cosmetics consumer insights, beauty trends, review-driven marketing, influencer strategy, and product life cycles.
• Communication & Leadership: Excellent interpersonal and cross-functional communication skills, strong leadership, and effective problem-solving abilities under pressure.
• Agility & Adaptability: Highly adaptable with strong learning agility to quickly adjust to algorithm changes and new platform features.