eCommerce Manager

We’re hiring: eCommerce Manager

Location: Bangkok (Rama 3), Thailand (on-site)

At I.C.C. International PCL., we are a leading force in Thailand’s Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.

Key Responsibilities:

• Develop and execute the overall e-commerce commercial strategy to achieve sales, growth, profitability, and market share targets across online channels.
• Own annual, quarterly, and monthly sales targets, forecasts, commercial calendars, and business plans for each platform.
• Manage strategic relationships with key e-commerce platforms, including Shopee, Lazada, TikTok Shop, and other relevant marketplaces, and lead commercial negotiations on trade terms, campaigns, visibility, vouchers, platform support, and exclusive programs.
• Lead major platform campaigns, including double-date campaigns, payday campaigns, seasonal events, brand days, product launches, and other commercial initiatives.
• Monitor and analyze GMV/sales, traffic, conversion rate, average order value, promotion effectiveness, inventory, and other key e-commerce KPIs to identify opportunities and drive corrective actions.
• Manage e-commerce P&L and trade investment, ensuring promotional spending, platform fees, discounts, vouchers, media investment, and other commercial expenses deliver appropriate returns.
• Develop online pricing and promotional strategies while ensuring alignment with overall brand positioning and channel strategy.
• Lead assortment planning and online merchandising strategies to maximize product availability, category productivity, and sales opportunities.
• Work closely with Merchandising and Supply Chain teams on demand forecasting, inventory planning, stock allocation, replenishment, and management of slow-moving products.
• Lead online go-to-market plans for new product launches, seasonal collections, exclusive products, and online first initiatives.
• Partner with Brand, Marketing, Creative, and Performance Marketing teams to develop campaign content, platform visibility, traffic-driving initiatives, and conversion optimization plans.
• Identify opportunities to improve the overall customer journey, including product discovery, product content, pricing, promotions, checkout conversion, fulfillment, and post-purchase experience.
• Analyze competitor activities, category trends, platform developments, consumer behavior, and emerging e commerce opportunities to continuously strengthen the channel strategy.
• Conduct regular business reviews with key platforms and internal stakeholders, providing performance insights, commercial recommendations, and action plans.
• Identify and develop new online business opportunities, including emerging marketplaces, social commerce, strategic partnerships, and new digital sales models.
• Establish effective working processes and performance standards for the e-commerce team to ensure strong execution across platforms.
• Lead, coach, and develop Assistant Key Account Managers, Key Account Executives, E-Commerce Executives, or other team members to build a high-performing e-commerce team.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, E-Commerce, Digital Commerce, or a related field.
• Minimum 5 years of experience in E-Commerce, Marketplace Management, Key Account Management, Digital Commerce, or Online Retail, with experience managing major e-commerce platforms.
• Strong hands-on knowledge of Shopee, Lazada, TikTok Shop, and other marketplace ecosystems, including campaign mechanics, commercial tools, platform promotions, and performance drivers.
• Proven experience in managing online sales targets, commercial plans, promotional calendars, and platform relationships.
• Strong commercial and financial acumen with experience managing sales forecasts, trade budgets, promotional investment, and channel P&L.
• Strong analytical capability with the ability to translate sales, traffic, conversion, inventory, and customer data into commercial actions.
• Advanced proficiency in Microsoft Excel and strong capability in business reporting and performance analysis.
• Strong negotiation, stakeholder management, communication, and presentation skills.
• Strategic and commercially minded while maintaining strong attention to operational execution.
• Proven ability to work effectively across Brand, Marketing, Merchandising, Supply Chain, Finance, Creative, and Operations functions.
• Experience leading or developing e-commerce executives, account executives, or junior team members is preferred.
• Experience in fashion, apparel, beauty, lifestyle, FMCG, or consumer retail is highly desirable.

Why Join Us?

Be part of an established organization with a long-standing and trusted brand heritage.

Work alongside passionate teams in a dynamic, fast-paced industry.

Enjoy strong career development opportunities and a competitive compensation package.

Please note: Only shortlisted candidates will be contacted by our HR team.