Ecommerce Manager

Our client is an Australasian elite teamwear supplier for a broad range of professional and amateur sporting organisations across Australia and New Zealand.

Their partners span elite clubs across the AFL, Super Netball, NRL and Super Rugby Pacific, as well as State Sporting Associations and community clubs across multiple codes.

In addition, they provide sporting organisations with end-to-end commerce solutions across made-to-order campaigns, inventory programs, onsite retail activations and fully managed branded online stores.

About the Role

As a result of a departmental re-structure, and a commitment to continued digital growth, they are investing in a strengthened Ecommerce function.

The Ecommerce Technology & Performance Manager will lead their ecommerce ecosystem. Reporting to the Head of Marketing, you will translate digital capability into measurable commercial outcomes and competitive advantage.

This newly created leadership role will own our client's ecommerce platforms, digital performance and customer experience.

Leading a small team, this is a hands-on leadership/management role that requires both strategic oversight and active involvement.

The position works closely with internal stakeholders across Marketing, Sales, Retail, Business Systems and external vendors and technology partners to translate commercial priorities into reliable, measurable and scalable growth solutions.

The role will own the customer-facing ecommerce ecosystem and its performance, collaborating with the Marketing team on brand and campaigns, and the Business Systems team on core enterprise platforms and integrations.

You will be accountable for platform design and technical performance, operations, website development, systems integration, data governance, analytics, and digital innovation – while leading and developing the Ecommerce Coordinator team.

Key Responsibilities

• Own ecommerce platforms, reliability and the technology roadmap.
• Lead website enhancements, integrations and technical testing.
• Drive conversion, customer experience and digital performance.
• Oversee ecommerce operations, data quality and customer service.
• Lead the ecommerce team and coordinate cross-functional delivery.

About You

We’re looking for a collaborative, solutions-focused team player who thrives in a fast-paced environment, manages competing deadlines with confidence, and is willing to roll up their sleeves to get the job done.

Essential

• Minimum 5 years’ experience managing an Ecommerce team.
• Experience with Shopify or a comparable enterprise ecommerce platform.
• Experience with Klaviyo or comparable CRM and marketing automation platform
• Working knowledge of website development, frontend technologies, platform configuration, APIs, and systems integrations.
• Ability to undertake direct programming, scripting, troubleshooting and technical testing.
• Knowledge of online product listing workflows, stock control, customer service processes and fulfillment operations.
• Strong understanding of conversion rate optimisation, ecommerce growth levers and online customer behaviour.
• Working knowledge of technical and on-page SEO best practice.
• Experience with analytics, tag management, tracking frameworks and data interpretation.
• Understanding of data governance, data quality, privacy and access controls.
• Experience leading, coaching and developing team members.
• Strong stakeholder, vendor, project and priority-management skills.

Desirable

• Experience in apparel, retail, manufacturing, teamwear or a multi-site ecommerce environment.
• Experience preparing business cases and implementing new ecommerce technology.
• Formal qualification in ecommerce, digital, information technology, marketing, business or a related field.

Why this role

• Lead a newly created, high-impact role at the centre of digital growth strategy.
• Autonomy to shape the ecommerce technology roadmap and platform ecosystem.
• Work across iconic sporting partners and community sport, including major national events.
• Collaborative, cross-functional culture spanning Marketing, Retail, Sales, Operations and Systems.
• Competitive salary.