Ecommerce Manager

ABOUT THE ROLE

FineToday Singapore is accelerating its digital footprint. To fuel this expansion, we’re hiring a trailblazing E-Commerce Manager — a creator, a strategist, and a builder — to lead our e-commerce ecosystem across marketplaces, retailer.com, and social commerce.

This is a newly created role with full ownership. You will architect the long-term e-commerce blueprint for some of Japan’s most iconic beauty brands, while also rolling up your sleeves to execute, experiment, and move at the speed of the platforms. Expect high visibility, a steep growth curve, and the freedom to shape what the future of beauty e-commerce looks like for FineToday Singapore.

WHAT YOU WILL OWN

1. Full E-Commerce P&L Leadership

• Take end-to-end ownership of the E-Commerce P&L across all channels.
• Lead commercial negotiations (trading terms, commissions, co-op budgets, mega-campaign deals) with platforms and agencies.
• Set, monitor, and steer annual and monthly sales targets with precision.
• Partner with Sales to define pricing strategy and protect brand equity.
• Continuously evaluate brand and platform performance to uplift growth, profitability, and ROI.

2. Platform Excellence & Growth Acceleration

• Spearhead growth across retailer.com, marketplaces, and social commerce (TikTok Shop, IG, etc.).
• Build platform business plans mapped to key moments: new product launches, category trends, mega campaigns.
• Drive premium visibility: search share, banner dominance, live events, and flash sale windows.
• Lift core KPIs—conversion rate, AOV, traffic, add-to-cart, repeat purchase.
• Own storefront health: listings, enhanced content, SEO, rating/review uplift, and brand page optimization.
• Support livestream strategy with creators and platform partners.

3. Digital Marketing & Creator Partnerships

• Oversee digital budgets across marketplace ads, search, display, affiliates, influencers, and vouchers.
• Push for best-in-class ROAS and CPA performance.
• Unlock new growth opportunities through bundles, brand collaborations, creator-led campaigns, and emerging platforms.
• Ensure consistent brand storytelling across every digital touchpoint.
• Lead creative execution (banners, thumbnails, brand stores) with agency support.
• Discover and nurture promising creators to widen brand reach and spark conversation.

4. Cross-Functional Leadership & Operational Alignment

• Work closely with Sales, Marketing, Supply Chain, Finance, and agencies to land a unified channel plan.

• Ensure perfect S&OP alignment: availability, forecasts, WOS, campaign readiness.

• Collaborate with Customer Service and agency teams on returns, chat handling, and performance metrics to avoid penalties.

• Ensure inventory readiness, WOS health, and smooth execution for big calendar moments.

• Champion digital excellence and influence internal stakeholders with data-driven insights.

• Preparation of monthly report and as and when needed.

WHO YOU ARE

• Min 5 years of experience in Digital Marketing or E-Commerce, ideally with FMCG or Beauty.
• Proven track record scaling e-commerce for brand owners (not just marketplace experience).
• Deep understanding of Singapore’s e-commerce dynamics, platforms, and consumer behaviour.
• Passionate about beauty, skincare, and haircare — and the culture around it.
• Analytical, strategic, and highly comfortable with data.
• Bold thinker: you zoom in and out effortlessly, challenge assumptions, and create clarity.
• Growth-driven: you thrive on testing, learning, and innovating.
• Entrepreneurial at heart: resourceful, hands-on, and energized by building something from the ground up.
• Collaborative, influential, and skilled in stakeholder management.
• Willing to hustle during peak periods (campaigns, mega days, livestreams).

About us

FineToday Singapore Team manages iconic beauty brands including Senka, Tsubaki, FINO, Ma Cherie, and White Space.