ECOMMERCE MANAGER

About the role

The Ecommerce Manager is responsible for leading the overall ecommerce growth strategy, driving revenue performance, and managing marketplace operations across TikTok Shop, Shopee, and Lazada. This role focuses on maximizing sales, improving conversion, optimizing marketplace performance, and building a scalable ecommerce business.

Key responsibilities

• Develop and execute ecommerce growth strategies across all marketplace platforms
• Set sales targets, growth plans, and performance objectives
• Own marketplace performance including GMV, conversion rate, AOV, product performance, and revenue growth
• Analyze sales data and identify opportunities for improvement
• Plan and lead ecommerce campaigns including mega campaigns, product launches, flash sales, vouchers, bundles, and promotional activities
• Develop pricing and promotion strategies to maximize sales performance
• Lead TikTok Shop Ads and Shopee Ads strategy and manage marketplace advertising direction, budget allocation, and performance optimization
• Lead and guide Ecommerce Executive and Ecommerce Administration Executive
• Collaborate with Social Media, Ecommerce Administration, Digital Marketing and Agency teams to support business growth
• Prepare and present ecommerce performance reports and provide insights based on sales data and market trends

About you

• Bachelor's Degree in Ecommerce, Business, Marketing, or related field
• Minimum 3–5 years of experience in ecommerce or marketplace management
• Proven experience managing TikTok Shop, Shopee, Lazada, or similar platforms
• Strong understanding of marketplace growth, campaigns, and sales strategies
• Experience managing marketplace advertising and performance metrics
• Strong analytical, leadership, and problem-solving skills
• Ability to manage targets and make data-driven decisions