eCommerce Manager

ROLE CONTEXT & PURPOSE The role will support the growth and P&L operations of the ECOM vertical for the country. He / She will be responsible for managing ECOM operations from supporting & driving e-commerce channels, product listing, content generation, consumer activations, monitoring results and maximizing revenue.

Roles & Responsibilities

• eCommerce Channels: Drive the channel wise business for the brand with existing and upcoming platforms like Amazon, Noon, MumzWorld, FirstCry etc. Plan and negotiate the year wise & month wise targets and ATL spends with platforms. Create plan to drive growth and discoverability of Categories on Amazon. Negotiate and sign contracts with new platforms with full commercial understanding.
• Online Marketing & Visibility: Define yearly and quarterly onsite marketing campaigns, as well as performance strategies, coordinating implementation across digital channels - Amazon Adds, content marketing, paid media, affiliate marketing. Plan and execute various platforms adds Citrus Talabat Adds, Noon Adds & Carrefour Adds etc, Use data, information systems, and metrics around financial, brand, and shopper trends to maximize market share, sales, and profits.
• Merchandizing & Activations: To ensure the activations are driven by the ECOM partners in respective countries as per defined calendar plan. Be accountable for all the online merchandizing as per planned campaigns. Use knowledge of online performance channels to create plans and activities that drive Traffic and grow sales.
• STRONG ANALYTICS & REPORTING: Download, Collate and Prepare reports on ECOM metrices by category and country. Define and project reporting structures on various business metrics to ease down the data understanding of consumer behaviors.
• Category Management: Monitor and follow up on the stock deliveries to the Ecom partners and define forecast category wise, Plan end to end launch process of NPD across the channels.
• Content Creation & Management: Enhance/Maintain rich content, from product info to images, for all the products across platforms. Ensure the brand store exudes the right image and all hygiene parameters are taken care of.

Skills/ Knowledge

• Operations and Product Management processes ECOM partners like Amazon & Noon
• Understanding of Digital Marketing with special focus on Shopper Marketing on e-stores
• Understanding of consumer care product development cycle
• Basics of Brand Management
• Fair Analytical skills. Exposure in Market Research and Analysis

Qualification & Experience

• Preferable graduation degree in Business/Marketing. MBA in Marketing highly desirable
• A qualification in Digital Marketing highly desirable
• 4-8 years of experience managing operations and activations in ecom stores.
• Exposure to the country and consumer care segment desirable