Ecommerce Manager

The E-commerce Manager is responsible for driving the growth, commercial performance and day-to-day operations of the e-commerce business for the Singapore market, across brand.com and marketplace channels, Shopee, Lazada, Zalora, while developing emerging channels such as TikTok Shop.

This role requires strong commercial acumen, e-commerce expertise and a hands-on, execution-driven mindset. The successful candidate will own sales performance, forecasting and platform execution in Singapore, while proactively identifying new opportunities, partnerships and initiatives to accelerate growth in the local market.

Key Responsibilities:

Commercial Performance & Growth

• Own e-commerce sales performance and revenue targets, actively tracking performance and driving actions to close gaps and maximise growth.
• Develop sales forecasts and analyse trends, performance and key KPIs to identify opportunities and risks.
• Translate data into clear commercial actions across assortment, pricing, promotions, media and campaigns.
• Proactively develop new growth opportunities through platform partnerships, collaborations, exclusives, livestreaming, affiliates, creator commerce and other initiatives.
• Stay ahead of market, consumer, competitor and platform trends to identify opportunities for the business.

Trading, Inventory & Assortment

• Develop and execute e-commerce trading and campaign plans across all channels.
• Monitor sell-through and SKU productivity, identifying fast-moving and slow-moving stock.
• Work closely with Merchandising and Logistics to ensure the right assortment and stock availability to maximise sales.
• Recommend actions to improve stock productivity while protecting brand and pricing strategy.

Platforms & Customer Journey

• Manage the performance and day-to-day execution of brand.com and key marketplaces.
• Maintain strong knowledge of marketplace mechanics, campaigns, advertising solutions, fulfilment and platform tools.
• Understand and optimise the full customer journey from discovery and consideration to conversion and repeat purchase.
• Identify opportunities to improve traffic, conversion, AOV, customer acquisition and retention.

Operations & Partnerships

• Ensure smooth e-commerce operations across product listings, pricing, promotions, orders, fulfilment and customer service.
• Proactively identify and resolve operational or commercial issues before they impact customers or sales.
• Manage e-commerce enablers, agencies and platform partners, ensuring strong execution and accountability.
• Work cross-functionally with Marketing, Merchandising, Finance, Operations and IT to deliver business objectives.

Team Leadership

• Lead and develop the e-commerce team with clear ownership, priorities and performance expectations.
• Build a culture of accountability, commercial thinking, initiative and continuous improvement.

Requirements:-

• Minimum 5 years of e-commerce experience, preferably within retail, consumer or lifestyle categories.
• Proven experience managing brand.com and major marketplace platforms.
• Hands-on and highly execution-focused, comfortable getting into the details, solving problems and driving actions through to completion.
• Highly commercial and results-driven, with a strong sense of ownership and urgency in delivering sales targets and identifying opportunities to accelerate growth.
• Strong understanding of e-commerce levers including traffic, conversion, merchandising, pricing, promotions, performance media and customer journey.
• Analytical and comfortable translating data into commercial actions.
• Creative and entrepreneurial, with the ability to identify new ideas, partnerships and growth opportunities.
• Strong operational and project management skills with the ability to manage multiple priorities.
• Proactive, solutions-oriented and accountable, with strong stakeholder and partner management skills.