Ecommerce Manager

The Opportunity

Elva Talent is partnering with an established international consumer products business seeking a hands-on Ecommerce Manager to lead online trading and platform performance across the UK and International Business. This is an opportunity to take ownership of ecommerce growth, develop in-house capability and support expansion into additional international markets.

The successful candidate will work closely with marketplace specialists, developers, Shopify experts and marketing colleagues across both regions, while building and leading an in-house ecommerce marketing team.

Key Responsibilities

• Own ecommerce trading performance across all UK and international Shopify channels, working alongside Amazon, our other marketplaces, and our dropship accounts, including optimising dropship account performance
• Lead the rollout of new Shopify storefronts as we expand into Europe and other international markets, managing setup, localisation and launch
• Take full ownership of SEO and GEO, rather than outsourcing it, requiring strong, hands-on, up-to-date knowledge of both
• Build and lead a strong in-house ecommerce marketing team as we bring more activity in-house, including hiring, developing and shaping team culture
• Work alongside the marketing team to jointly manage UGC and social content, and optimise paid media across all social channels, as we move this in-house
• Oversee email marketing and CRM through Klaviyo, including campaign performance and list health
• Use analytics, attribution and price monitoring tools to make trading, budget and compliance decisions
• Manage project workflows using our project management tools, keeping the wider team aligned on priorities
• Manage our customer service and chat tools and platforms, liaising closely with the customer service team to keep things running smoothly
• Brief and work with our development team on site builds, dashboards and technical priorities
• Understand and protect price parity across our wholesale and retail channels, a critical consideration in our industry
• Support international expansion planning, working closely with fulfilment and logistics
• Oversee returns processes and courier integrations to improve the customer experience
• Lead seasonal and peak trading campaign planning, including Black Friday
• Manage product listing content and imagery across all channels
• Coordinate with the international team on time zones that require occasional early or late hours
• Report directly to the Managing Director on trading performance and budget

Experience & Requirements

• 5+ years' proven experience running ecommerce trading across Shopify and Amazon
• Strong, hands-on Shopify experience is essential, including building and rolling out new storefronts for international markets
• Strong, current knowledge of SEO and GEO, able to execute directly rather than just brief others
• Understanding of retail, dropship and DTC industry dynamics, particularly price parity
• Working knowledge of Klaviyo, Meta and Google Ads
• Familiarity with project management and customer service platforms
• Comfortable owning a P&L-style revenue and margin target