eCommerce Manager / Senior eCommerce Executive (REMOTE)

About the Role

Kreative Wall is growing strongly across Singapore, Malaysia and regional cross-border markets, and we are looking for an experienced eCommerce Manager to lead our next stage of growth.

This is not a maintenance role. We need someone who understands the full e-commerce business, is commercially driven, and knows how to turn traffic, campaigns and marketplace opportunities into sustainable revenue and profit.

You will take full ownership of our local and cross-border stores across Shopee, Shopee Mall, TikTok Shop and our Shopify brand store, including Singapore, Malaysia and Thailand.

You will be accountable for revenue, profitability, ROAS, affiliate growth, store performance and inventory performance.

What You Will Own

• Manage and grow our e-commerce stores across Shopee, Shopee Mall, TikTok Shop and Shopify, including local and cross-border stores in Singapore, Malaysia and Thailand.
• Manage product listings and continuous store optimisation, including titles, keywords, images, product pages, pricing, merchandising and conversion improvement.
• Take ownership of e-commerce revenue, profitability and overall P&L performance.
• Develop and execute strategies to grow sales, traffic, conversion and margins across all channels.
• Plan and manage marketplace campaigns, promotions, vouchers and pricing strategies.
• Manage advertising budgets and continuously optimise campaigns to achieve strong and sustainable ROAS.
• Develop and scale affiliate marketing and livestream commerce, including recruiting, activating and growing high-performing affiliates and creators.
• Forecast inventory requirements based on sales trends, campaigns, seasonality and business growth.
• Monitor inventory turnover and ageing stock, and develop strategies to move slow-moving inventory through bundles, promotions, affiliates, campaigns and other sales initiatives.
• Work closely with warehouse and fulfilment teams to ensure healthy stock levels and smooth operations.
• Oversee customer service, including enquiries, complaints and after-sales matters.
• Analyse store, channel and SKU performance and take proactive action to improve results.
• Build, lead and develop the e-commerce team, with clear KPIs, priorities, workflows and accountability.
• Work closely with the social media and content team, providing direction based on marketplace trends, consumer behaviour and products with strong sales potential.

What We Are Looking For

• At least 5 years of hands-on eCommerce and marketplace experience, with strong exposure to affiliate marketing and livestream commerce.
• Proven track record of achieving strong ROAS and driving profitable sales growth.
• Strong analytical skills with the ability to interpret performance data and turn insights into clear actions.
• Highly numbers-driven, commercially minded and comfortable making decisions based on revenue, margin, ROAS and profitability.
• Strong awareness of marketplace policies, compliance requirements, platform changes and emerging opportunities across Shopee, TikTok Shop and other major e-commerce platforms.
• Trend-sensitive and commercially aware, with the ability to identify emerging products, content trends and consumer behaviour, and provide direction to the social media and content team.
• Driven, resourceful and accountable, with a strong sense of ownership over business performance.

Remuneration

Competitive monthly basic salary with performance bonus based on agreed sales, profitability and business performance targets.