Ecommerce Marketing Manager

About the Company

Anker Innovations is a global leader in consumer electronics, dedicated to turning Anker Indonesia's e-commerce ambition into disciplined, compounding execution.

About the Role

Own the monthly promotion plan and ads strategy across Shopee, TikTok, and Tokopedia for Anker's 16 stores. You do not execute — you plan. This role defines which campaigns we run, how deep we discount, how we structure vouchers and bundles, and how we deploy our ads budget. You will work directly with the IDI Team's strategy members and ads PIC to align and drive daily execution.

Responsibilities

• Monthly Promotional Planning

• Produce the monthly promotion plan for each platform — this is your core deliverable

• Build the monthly promotion calendar for Shopee, TikTok, and Tokopedia: which campaigns to join (Mega, Payday, double-date, thematic), which hero products to push, and the pacing across the month

• Set discount depth per hero product and campaign tier, within the Indonesia E-Commerce Manager's approved promo ceilings

• Design voucher architecture and bundle mechanics for each campaign

• Align the promotion plan with platform campaign slots and co-funding via the platform Category Manager

• Present the plan to the Indonesia E-Commerce Manager for approval, then brief the IDI Team strategy members to execute

• Own the promo ROI view: after each campaign, assess discount efficiency and feed findings into the next month's plan

• Ads Strategy

• Set the monthly ads budget allocation per platform, per brand (Anker / Soundcore / Eufy), and per campaign

• Define ROAS targets and ad efficiency guardrails per platform and ad format

• Set the ad format mix: search, discovery, live shopping ads, video shopping ads

• Define keyword architecture and bidding strategy guardrails

• Review ads performance weekly with the IDI Team's ads PIC; adjust strategy monthly based on data

• Own the ads performance scorecard: spend, ROAS, contribution to GMV by format

• IDI Team Collaboration

• Be the direct working counterpart to the IDI Team's platform strategy members and ads PIC

• Conduct weekly alignment per platform track

• Lead the monthly integrated review across all platforms with IDI Team leadership

• Escalate issues that need the manager's authority

• Analysis & Insight

• Run campaign post-mortems: which promos delivered, which burned margin

• Analyze promotional elasticity and ad performance patterns

• Maintain the promotion and ads performance dashboard

Qualifications

• 5+ years in e-commerce, with at least 2 years in promotion planning, ads strategy, performance marketing, or commercial planning — not pure operations
• Deep understanding of at least two of: Shopee marketplace ads and campaigns, TikTok Shop ads and content/live ecosystem, Tokopedia marketplace
• Demonstrated ability to build promotion calendars and ads budget/ROAS frameworks
• Experience working with or through an IDI Team, reseller, or agency partner — coordinating with their ads team
• Strong data skills: dashboards, promo ROI and ads performance analysis, data-driven plans
• English fluency required

Required Skills

• Strong data skills: dashboards, promo ROI and ads performance analysis, data-driven plans
• English fluency required

Preferred Skills

• Experience working with or through an IDI Team, reseller, or agency partner — coordinating with their ads team