Ecommerce Marketing Supervisor

About the role

We are looking for an E-Commerce Performance Marketing Supervisor to drive digital revenue through data-driven paid media strategies across our Webstore and online marketplaces.

Key responsibilities

• Develop and execute digital media strategies aligned with commercial revenue and business objectives.
• Manage end-to-end paid advertising campaigns across Meta, Google Ads, TikTok Ads, Lazada, Shopee, and other digital platforms.
• Monitor and optimize campaigns to improve ROAS, ROI, CPA, conversion, and revenue performance.
• Manage daily and monthly advertising budgets, including budget allocation and bidding strategies.
• Implement proper tracking, UTMs, conversion events, and attribution to ensure accurate performance measurement.
• Analyze campaign performance and prepare dashboards, reports, and actionable recommendations for stakeholders.
• Lead A/B testing of creatives, audiences, messaging, placements, and landing pages.
• Collaborate closely with Commercial, Content & Design, Product Management, E-Commerce, and Operations Teams to deliver campaign objectives.
• Stay updated on digital advertising trends, platform developments, and performance marketing best practices.

Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, Digital Marketing, or related field.
• 3–5 years of experience in performance marketing, digital advertising, or e-commerce, with supervisory experience preferred.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Lazada Ads, and/or Shopee Ads.
• Strong knowledge of ROAS, ROI, CPA, CAC, CTR, CPC, conversion rate, and digital analytics.
• Strong analytical, strategic, communication, and stakeholder management skills.
• Experience managing digital advertising budgets and optimizing campaigns based on performance data.