ECOMMERCE OPERATION MANAGER

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Tmall Global Ecommerce Operation Manager

天猫国际跨境电商运营经理 Tmall Global Ecommerce Operation Manager （天猫国际/德国进口高端宠物食品/德国进口高端超市） Job Location: Chaoyang, Beijing

Type of job: Fulltime after graduation

Starting date: 11/01/2020

Reporting Line: Brand & eCommerce Director

【Responsibility/工作职责】 负责品牌： 德国top宠物食品品牌 / 德国top高端超市（食品/个护/母婴/酒水/保健品）

Responsible Project: European top pet food brand / European top high-end supermarket EC project (food/personal care/mother and baby/sine/health products)

品牌增长营销（重点比重：20%）：

• 负责品牌增长营销渠道的拓展建立、维护及合作，营销渠道包括媒体、KOL、KOC等。
• 负责品牌的新媒体及互联网内容规划，提升品牌及产品的曝光和口碑，从而提高用户对品牌产品的消费需求。
• 负责建立、维护并丰富品牌基础信息库，包括品牌介绍、产品介绍、市场物料等。

Brand Growth (20% of work scope):

• Responsible for the establishment, maintenance and cooperation of brand growth marketing channels, such as media, KOL, KOC, etc.
• Responsible for brand online media content planning, improve brand and product exposure and word-of-mouth, thereby increasing users’ consumer demand for brand products.
• Responsible for establishing, maintaining and enriching the basic brand information database, including brand introduction, product introduction, market materials, etc.

电商销售增长 （重点比重：80%）：

• 结合品牌需求及产品特性制定年度、季度营销推广目标和策略，站内站外配合执行推广，严格控制ROI。
• 结合行业情况、竞争对手及品牌和自身优势，进行选品、产品规划、价格策略等运营准备。
• 负责平台店铺（天猫国际和微信小程序商城）的日常运营和维护，参与电商平台活动制定相应商品销售推广计划，营销方案，提高线上店铺运营能力，完成运营目标；
• 负责店铺推广，提高店铺点击率和浏览量，完成销售目标；
• 负责天猫站内的内容营销，包括微淘内容，KOC/KOL招募合作，有好物等。
• 定期针对广告及活动等推广效果跟踪评估，负责统计/分析数据及效果，不断优化。
• 培训并管理客服团队，跟进异常订单、维权订单，受理并处理客户投诉，做好客情维护。
• 负责在线分销渠道的拓展与洽谈，分销渠道包括会传统B2C/C2C电店店铺、自媒体卖货达人（微信、微博、抖音等电商销售合作方式的KOL）等。
• 负责建立店铺或品牌消费者客户群，进行互动并定期举行各类销售运营活动。
• 负责拓展Affiliate渠道（比如淘宝客）的合作，在共赢的情况下达到销售量的升提。

Online Sales Growth (80% of work scope):

• Hammer out and implement annual and quarterly marketing and promotion goals and strategies based on brand and product situation via both inside and outside of marketplace platform by strictly controlling ROI.
• Responsible for the analysis of industry, competitors, brands and products advantages, make operational preparations plan such as product selection, product planning, and price strategy.
• Responsible for the daily operation and maintenance of platform stores (Tmall International, WeChat Mini Program store), participate in Tmall Global activities, hammer out product sales promotion plans, marketing plans, improve online store operation capabilities, and reach the operational goals;
• Responsible for Tmall Global internal marketing execution, increase store click rate and page views, and reach the sales targets;
• Responsible for content marketing on Tmall inside, including Weitao content, KOC/KOL recruitment and cooperation etc.
• Regularly track and evaluate the promotion effects of advertisements and activities, be responsible for statistics and analysis of promotion data and effects, and constantly make optimization plans
• Responsible for training and managing the customer service team, following up abnormal orders and rights protection orders, accepting and handling customer complaints, and maintaining customer conditions.
• Responsible for the expansion and negotiation of online distribution channels.
• Responsible for establishing customer interaction groups, interacting and implement the planned sales and operation activities.
• Responsible for expanding the cooperation of Affiliate channels (such as Taobao Blogger) to achieve an increase in sales in a win-win situation.

【基本岗位要求】

• 具有2年以上天猫国际店铺运营及推广经验。
• 有文字功底和创意能够独立完成推广文案的撰写，能主动承担富有挑战性的工作；
• 沟通能力&执行力强，有很强责任心。

【优先岗位要求】

• 有过进口宠物/食品/个护/母婴/保健品类推广及运营者优先
• 有过内容营销提升店铺销量经验者优先

Job Requirement

• Native level of Chinese language.
• More than 2 years Tmall Global flagship store experience
• Have writing skills and creativity, be able to independently write promotional copy, and be able to take the initiative to undertake challenging tasks;
• Strong communication skills & execution, with a strong sense of responsibility.
• Experience of pet food/personal care products is highly preferred
• Experience of new media marketing/content marketing (种草 oriented) is highly preferred

网址：www.digiantglobal.com

邮箱：[email protected]