Ecommerce Operations & Growth Manager

About 88 Growth Capital

88 Growth Capital is an investment company focused on acquiring, operating, and growing businesses across ecommerce, technology, and business services. We take an operator-led approach, working closely with our portfolio companies to accelerate growth, improve performance, and build scalable operations.

We're seeking an Ecommerce Operations & Growth Manager to lead the day-to-day operations and growth strategy of one of our direct-to-consumer (DTC) ecommerce portfolio companies.

The Role

We're looking for a commercially minded, hands-on operator who can oversee a lean ecommerce business, drive revenue growth, and ensure our internal teams, marketing agencies, and external partners are delivering against established goals.

This is a leadership role with a strong emphasis on revenue growth, marketing performance, and operational efficiency.

The company has existing teams, agencies, and partners responsible for execution. Your role is to provide direction, establish clear priorities and performance targets, manage accountability, and ensure resources are being deployed effectively.

The ideal candidate understands the economics of DTC ecommerce, knows how to evaluate marketing performance, and can identify opportunities to diversify customer acquisition across paid advertising, influencer marketing, affiliates, and other growth channels. You’ll need to know what good execution looks like, how to measure results, and how to hold teams accountable.

Key Responsibilities

Revenue Growth & Marketing Oversight

• Own revenue growth initiatives and oversee the execution of the company's ecommerce growth strategy.
• Manage marketing agencies and internal teams, ensuring performance aligns with revenue, acquisition, and profitability targets.
• Lead efforts to diversify customer acquisition beyond existing paid advertising channels, including influencer marketing, affiliate programs, UGC, creator partnerships, and emerging platforms.
• Oversee paid advertising strategy across Meta, Google, TikTok, and other relevant channels, ensuring efficient allocation of marketing spend.
• Evaluate marketing performance using CAC, ROAS, LTV, conversion rates, and contribution margins.
• Identify opportunities to improve customer retention, average order value, and repeat purchase rates.
• Oversee day-to-day ecommerce operations, ensuring the business runs efficiently and effectively.
• Oversee Shopify store performance, customer experience, inventory, fulfillment, and logistics through the appropriate teams and partners.

Qualifications

• 4–7+ years of experience in DTC ecommerce, ecommerce operations, growth marketing, or general management.
• Proven track record of managing and growing an ecommerce business or overseeing significant ecommerce revenue.
• Strong understanding of paid advertising strategy, performance marketing, and customer acquisition economics.
• Experience managing marketing agencies, internal teams, and external partners against measurable performance targets.
• Familiarity with influencer marketing, affiliate programs, creator partnerships, and diversified customer acquisition strategies.
• Strong working knowledge of Shopify, ecommerce analytics, and digital marketing platforms.
• Understanding of ecommerce financial metrics, including CAC, ROAS, LTV, AOV, gross margin, and contribution margin.

Who We're Looking For

We're looking for someone who is comfortable managing multiple functions, setting priorities, challenging underperformance, and making decisions that directly impact revenue and profitability.

You know how to lead agencies and teams without micromanaging execution, but you're also willing to get into the details when necessary. You understand how to translate business objectives into actionable plans, measure results, and hold people accountable.

Most importantly, you're a commercially driven operator who knows how to grow a DTC ecommerce business while keeping the organization lean, efficient, and focused on results.

Pay: $80,000.00 - $100,000.00 per year

Work Location: Remote