Pratibha horizon solutions

We are looking for a results-driven Ecommerce Ads Expert who can plan, execute, and optimize Meta and Google Ads campaigns to generate sales and grow our online business. The ideal candidate has hands-on experience with performance marketing, ecommerce funnels, conversion tracking, and scaling profitable ad campaigns.
Key Responsibilities
<ul>
<li>Plan and manage paid advertising campaigns on Meta Ads (Facebook &amp; Instagram) and Google Ads.</li>
<li>Generate qualified traffic, leads, and ecommerce sales while maintaining profitable ROAS.</li>
<li>Develop and execute strategies for customer acquisition, retargeting, and remarketing.</li>
<li>Set up and optimize Meta Pixel, Conversions API, Google Analytics 4, and Google Ads conversion tracking.</li>
<li>Manage Google Shopping, Performance Max, Search, and YouTube campaigns.</li>
<li>Conduct audience research, competitor analysis, keyword research, and product-level performance analysis.</li>
<li>Collaborate with the creative team to develop high-converting ad creatives, videos, copy, and landing pages.</li>
<li>Perform A/B testing of creatives, audiences, offers, landing pages, and campaign structures.</li>
<li>Monitor campaign performance, identify growth opportunities, and optimize budgets based on profitability.</li>
<li>Prepare weekly and monthly performance reports covering sales, ad spend, ROAS, CPA, CTR, conversion rate, and revenue.</li>
<li>Work closely with the ecommerce and website teams to improve the customer journey and increase conversion rates.</li>
</ul>
Requirements
<ul>
<li>2–5 years of proven experience managing Meta and Google Ads for ecommerce brands.</li>
<li>Strong understanding of conversion-focused performance marketing and ecommerce sales funnels.</li>
<li>Experience managing advertising budgets and scaling campaigns profitably.</li>
<li>Proficiency in Meta Ads Manager, Google Ads, Google Analytics 4, and Google Merchant Center.</li>
<li>Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.</li>
<li>Experience with Shopify, WooCommerce, or other ecommerce platforms.</li>
<li>Ability to create and test effective advertising strategies independently.</li>
<li>Good communication, reporting, and problem-solving skills.</li>
</ul>
Key Performance Indicators (KPIs)
<ul>
<li>Ecommerce revenue generated through paid advertising.</li>
<li>Return on Ad Spend (ROAS) and contribution margin after advertising costs.</li>
<li>Customer Acquisition Cost (CAC) and Cost Per Purchase.</li>
<li>Number of purchases and conversion rate.</li>
<li>Growth in new customers and repeat purchases.</li>
<li>Improvement in campaign efficiency and profitability.</li>
</ul>
Pay: ₹15,000.00 - ₹40,000.00 per month
Benefits:
<ul>
<li>Flexible schedule</li>
<li>Paid sick time</li>
<li>Paid time off</li>
</ul>
Work Location: In person

Ecommerce Performance Marketing Expert

Ecommerce Performance Marketing Expert

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