Ecommerce SEO Specialist

Job Summary:
We're keen to bring on an experienced Shopify SEO Specialist to help optimize our ecommerce website for search visibility, AI-driven search results, and conversion performance. This role spans product and category page optimization, technical SEO, and emerging AI search optimization (AEO) across a large product catalog. The right fit has hands-on Shopify SEO experience and keeps up with modern search trends, including AI answer engines like ChatGPT and Google AI.

Key Responsibilities:

• Rewrite and refine product titles, descriptions, and page structure for search performance
• Reshape product content into scannable sections with clear benefits, use cases, and FAQs
• Resolve technical SEO issues, including duplicate URL problems between collections and products
• Strengthen site structure, crawlability, and indexing setup, including sitemaps
• Boost Core Web Vitals, page speed, and mobile performance
• Implement schema markup, including Product, Review, and FAQ schema
• Build out internal linking across products, categories, and content guides
• Add keyword-targeted, SEO-rich content to category and collection pages
• Structure pages for AI search visibility, including clear definitions, FAQs, and comparison content
• Develop and carry out a scalable SEO roadmap across a large product catalog (300+ SKUs)
• Spot quick wins and high-impact optimization opportunities
• Research and suggest commercial and long-tail keyword opportunities
• Tailor content for conversational and AI-driven search queries

Mandatory Skills:

• Proven Shopify SEO experience for ecommerce websites
• Solid understanding of technical SEO, including site structure, crawlability, and Core Web Vitals
• Background implementing schema markup (Product, Review, FAQ)
• Knowledge of modern SEO practices, including AI search optimization (AEO)
• Experience writing and refining product and category page content
• Dependable, meticulous, and self-sufficient
• Strong communication skills

Preferred Skills:

• Experience optimizing large product catalogs (hundreds of SKUs)
• Background working with D2C or B2B ecommerce brands
• Familiarity with conversion rate optimization (CRO) principles
• Experience structuring content for AI answer engines (ChatGPT, Google AI)
• Ability to handle multiple projects at once

Why Join Us:
This is an excellent opportunity to own SEO strategy for a growing ecommerce brand with a large product catalog. You'll work on both technical and content-driven SEO while staying ahead of AI search trends, with flexibility and room to make a measurable impact.