Ecommerce Specialist

Job Summary

We are looking for a results-driven E-Commerce & PPC to manage and grow our online sales channels while planning, executing, and optimizing paid advertising campaigns. The candidate will be responsible for improving online visibility, driving qualified traffic, increasing conversions, and achieving revenue and ROI targets.

Key Responsibilities

E-Commerce Management

• Manage day-to-day operations of e-commerce platforms and marketplaces.
• Upload and optimize product listings, descriptions, images, pricing, and inventory.
• Monitor product performance, sales, orders, cancellations, and returns.
• Ensure accurate product information and availability across online platforms.
• Analyze customer behavior and identify opportunities to improve conversion rates.
• Coordinate with internal teams for inventory, fulfillment, customer service, and product updates.
• Monitor competitors, pricing, promotions, and marketplace trends.
• Prepare regular sales and performance reports.

PPC / Paid Advertising

• Plan, create, manage, and optimize PPC campaigns across platforms such as Google Ads, Meta Ads, and marketplace advertising platforms.
• Conduct keyword research and identify high-performing search terms.
• Manage campaign budgets, bids, targeting, ad groups, and product campaigns.
• Monitor key metrics including CTR, CPC, Conversion Rate, ROAS, CPA, and overall ROI.
• Conduct A/B testing of ad copy, creatives, audiences, keywords, and landing pages.
• Identify underperforming campaigns and implement optimization strategies.
• Continuously work on reducing acquisition costs while improving sales and ROAS.
• Track campaign performance and prepare weekly/monthly reports.

Analytics & Reporting

• Analyze sales and advertising data to identify trends and opportunities.
• Maintain dashboards and reports for e-commerce and PPC performance.
• Provide actionable recommendations based on campaign and sales data.
• Track monthly targets and contribute to achieving overall revenue goals.

Required Skills

• Strong understanding of e-commerce operations and digital marketing.
• Hands-on knowledge of PPC / Google Ads / Meta Ads.
• Knowledge of keyword research, campaign optimization, and conversion tracking.
• Good analytical and numerical skills.
• Understanding of ROAS, ROI, CPC, CTR, CPA, and conversion metrics.
• Knowledge of Excel/Google Sheets and basic reporting.
• Strong communication and coordination skills.
• Ability to work with sales, marketing, inventory, and creative teams.
• Result-oriented and comfortable working with targets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field.
• 1–5 years of relevant experience in e-commerce, PPC, digital marketing, or online marketplace management.
• Experience with Google Ads, Meta Ads, and/or marketplace advertising will be preferred.

Key Performance Indicators (KPIs)

• Online sales and revenue growth
• PPC ROAS and ROI
• Conversion rate
• Cost per acquisition
• Website/marketplace traffic
• CTR and CPC
• Product listing performance
• Customer acquisition and retention
• Achievement of monthly sales and advertising targets

Immediate joiners only

Candidates can share their cv on 9810966812.

Pay: ₹20,000.00 - ₹45,000.00 per month

Work Location: In person