Ecommerce Specialist

About Rituals

Rituals is entering a new phase in the Middle East. Starting in 2026, we are transitioning from a franchise model to a new Joint Venture. This strategic step strengthens our long-term commitment and enables us to further build our omnichannel brand with a strong local presence.

Reporting to the Senior E-commerce Manager, you will be responsible supporting the day-to-day commercial management and continuous optimisation of Rituals’ e-commerce business across the Middle East, with primary ownership of site merchandising, online trading, catalogue quality, performance analysis and coordination of online stock availability.

Your Role

• Own day-to-day website trading and site merchandising across markets, ensuring products, categories, collections, navigation, sorting, ranking, search, recommendations, cross-sell/upsell opportunities, content and promotions are commercially optimised.
• Maintain catalogue and PDP quality and product discoverability, including taxonomy, categorisation, product data completeness, content consistency and onsite search optimisation.
• Monitor daily/weekly e-commerce KPIs including sales, traffic, conversion, AOV, UPT, product/category performance and promotional performance; identify issues and opportunities and recommend actions.
• Coordinate the e-commerce trading calendar, product launches, campaigns and onsite activations with Marketing, Retail, Merchandising and other relevant teams.
• Support SEO execution through content hygiene, metadata, internal linking, category optimisation and coordination with internal/external SEO partners.
• Support CRM planning and execution by translating the commercial calendar into relevant e-commerce customer communication opportunities and tracking results.
• Monitor online stock availability and fulfilment-location readiness; identify stock gaps and coordinate requests/escalations with Retail, Merchandising, Supply Chain and Operations.
• Support online fulfilment performance by monitoring operational KPIs, recurring issues, cancellations and customer-impacting exceptions, while operational ownership remains with the relevant functions.
• Support UAT, website enhancements, new features and continuous UX/CRO improvements, using data, customer insights and A/B testing to identify opportunities, documenting issues and following through to resolution.
• Maintain recurring trading reports and contribute to forecasting, business reviews and ad-hoc commercial analysis.

What You’ll Bring

Qualifications & Skills

• Bachelor's degree in Business Administration, Ecommerce or a related discipline.
• 4–6 years of relevant e-commerce experience, ideally in retail, beauty, luxury or consumer goods.
• Strong hands-on experience in e-commerce trading/site merchandising and confident use of CMS/e-commerce platforms.
• Commercial and analytical mindset; comfortable working with GA4, dashboards and Excel.
• Understanding of SEO, CRM, UX/CRO and omnichannel fulfilment fundamentals.
• Highly organised, proactive and able to manage multiple markets and stakeholders with limited supervision.
• Strong English communication; Arabic is an advantage.

Indicative Success Measures

• Conversion rate and commercial performance of onsite initiatives
• Catalogue accuracy, product discoverability and content readiness
• Online stock availability / reduction of avoidable stock-related cancellations
• Timeliness and quality of launches, promotions and site updates
• Quality and actionability of trading analysis and reporting

Role Positioning

This is intended as a strong individual-contributor role with meaningful ownership and autonomy. The role is not expected to carry direct reports initially.

“We’re not here to sell you beauty; we are here to make you feel good.”

Raymond Cloosterman, CEO Rituals